Quaker Steak & Lube® Launches Brand Into Tennessee with New Franchise Partner, Tri C, Inc.
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Quaker Steak & Lube® Launches Brand Into Tennessee with New Franchise Partner, Tri C, Inc.

Award-Winning Casual Dining Franchise to Open New Location This June in Sevierville 

April 06, 2015 // Franchising.com // SHARON, PA. - The Award-Winning casual-dining franchise Quaker Steak & Lube®, known for its Best Wings USA and more than 25 sauces, announced today it signed a franchise development agreement with Tri C, Inc. to launch the brand into the Tennessee market by developing a new restaurant in the Sevierville/Pigeon Forge area. The restaurant is the first Quaker Steak & Lube® location in Tennessee and will create close to 150 jobs for the area. The new Lube is located at 1431 Parkway and is scheduled to open in June.

“Lube Nation is ready to take Tennessee by storm and share our love for Best Wings USA. We’re excited to introduce residents and visitors alike as we expand our presence throughout the Volunteer State,” said Greg Lippert, president and chief executive officer, Quaker Steak & Lube®. “Tri C, Inc. brings a wealth of restaurant industry knowledge to our brand as our newest franchise partners and we look forward to helping them build continued success in Sevierville.”

Tri C, Inc., best known as the Collier Restaurant Group, was formed by Brent Collier, who brings nearly 50 years combined expertise in the tourism and restaurant industries. As the largest restaurant company in Sevier County, Collier’s daughters, Lori Collier and Elise Collier-Massey, manage the group’s restaurants.

“We are excited to join the Quaker Steak & Lube® family as its newest franchise partners and introduce the brand to the Tennessee market,” said Brent Collier, Quaker Steak & Lube® franchisee. “We look forward to leveraging our experience in the restaurant and tourism industries to showcase Lube Nation favorites including our Award-Winning wings to families visiting and living in the area looking for a fun, motorsports-themed environment to enjoy with their children.”

In 2014, Quaker Steak & Lube® opened eight new restaurants in Louisiana, Texas, Virginia, Pennsylvania, Ohio and New Jersey. The compelling décor, including race cars suspended from the ceilings, motorcycles, Corvettes and motor-themed memorabilia, combined with its craveable food and SuperCharged events, has created a cult-like following for The Lube® for 40 years. The company has more than 55 locations across 16 states and Canada.

For more information, visit www.QuakerSteakAndLube.com. Follow The Lube® on Twitter at @QuakerSteak and on Facebook at Quaker Steak & Lube® Sevierville, TN. Join Lube Nation today by signing up for our E-mail club at http://thelube.com/qsl/email_club.html.

To further fuel development, Quaker Steak & Lube® will be exhibiting at the Multi-Unit Franchising Conference April 8-10 at Caesar’s Palace in Las Vegas. Entrepreneurs are invited to meet with the brand’s franchise development team at Booth #522 to learn more about growth opportunities. For more information about franchise opportunities, contact Zeb Hastings at 1-877-MYLUBE1 (1-877-695-8231) or by email at zhastings@thelube.com, or visit www.lubefranchising.com.

About Quaker Steak & Lube®

Founded in 1974 and built in an abandoned gas station in Sharon, Pa., Quaker Steak & Lube® has expanded to more than 55 locations throughout the United States and Canada. The unique décor, including gas station memorabilia, classic cars, motorcycles, race cars and corvettes suspended from the ceilings combined with the crave-able food and high-octane events has afforded The Lube® a cult-like fan following. Today, Quaker Steak & Lube® has become one of the fastest-growing restaurant chains in the country, and has won hundreds of national and international awards for its wings and more than 25 different wing sauces.

SOURCE Quaker Steak & Lube® 


Rachel Tabacnic
Fish Consulting, LLC
O: (954) 893-9150
C: (561) 441-9692


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