Award-Winning Breakfast, Brunch and Lunch Cafe Targets Tennessee for Egg-spansion
Another Broken Egg Cafe Scrambles into Nashville with Five-Store Development Deal
April 07, 2015 // Franchising.com // Nashville, Tenn. - Another Broken Egg Cafe, an award-winning breakfast, brunch and lunch franchise, celebrated for its charming atmosphere and diversified menu options, announced today the signing of a five-store development agreement for Tennessee in 2015. With the first location slated to open at 208 Commerce Street in Nashville by July, and plans to open up to two additional locations over the next couple of years, the welcoming lifestyle brand will quickly become a leader in the Music City dining scene.
Leading the brand’s development is Stuart Ottinger, President of Double R Restaurant Group. The restaurateur also co-founded the Nashville-based fast-casual chicken concept, Otter’s Chicken. Having started his restaurant career in Nashville, Ottinger jumped at the opportunity to expand Another Broken Egg Cafe throughout the region, knowing that it would be the perfect addition to the booming Nashville economy. As the company’s largest franchisee, with a current portfolio of 20 cafes throughout the Southeast, Double R looks forward to expanding into the Nashville market, followed by new restaurant openings in Knoxville and Chattanooga.
The limitless appeal for community members and flexible business model has positioned Another Broken Egg Cafe for immeasurable growth throughout the region. Named as one of the "15 Hottest American Cities For 2015” by Business Insider and the seventh fastest-growing cities in the United States by Forbes, the vibrant town of Nashville is expected to house more than two million residents by 2020 and has one of the most underserved breakfast segments in the foodservice industry.
“Nashville residents will quickly discover that our southern-inspired cuisine and welcoming atmosphere is truly a one-of-a-kind experience,” said Ottinger. “Another Broken Egg Cafe is a phenomenal concept, and Nashville possesses a lot of opportunity for growth. While the local restaurant scene continues to grow, the brunch sector is still under served in the market. As a former resident of eight years, I look forward to reconnecting with the community as we expand throughout the region and become the big player for high-end breakfast, brunch and lunch.”
The Tennessee development is part of Double R Restaurant Group’s overall growth strategy for the brand, which includes the opening of 36 locations throughout South Florida, as well as additional locations in the Carolinas, Georgia and Louisiana. To build brand awareness in each new market, Double R partners with local charities and hosts a series of grand opening events where residents can dine for free, with 100 percent of the donations going to support the featured nonprofits. Over the past three years, Double R has partnered with nearly 60 charities throughout the Southeast, with donations totaling $5,000 to $10,000 per restaurant opening.
Launched in 1996, Another Broken Egg Cafe has become a darling of the South and Southeast. In addition to the award-winning dishes and charming ambiance, customers can belly up to the full-service bar and enjoy house-infused bloody marys and mimosas, along with a rotating list of locally brewed beers and spirits. With 45 locations across the U.S., the renowned brand plans to more than double its footprint over the next three years.
For more information about Another Broken Egg Cafe, visit www.anotherbrokenegg.com. To find out about franchising opportunities, visit www.anotherbrokenegg.com/franchising.
About Another Broken Egg Cafe
Founded by Ron E. Green in 1996, the Destin, Florida based Another Broken Egg Cafe is an upscale breakfast, brunch and lunch restaurant that provides an extensive, diversified menu at an affordable price. With 45 locations throughout the United States, the company plans to have 100 restaurants open by 2018. For more information about the franchise opportunity, please visit http://www.anotherbrokenegg.com/franchising.
About Double R Restaurant Group
Double R Restaurant Group is based in Lafayette, LA and is dedicated to opening restaurants that represent value, with a focus on fresh and comforting food. Double R operates multiple concepts and currently has 20 ABECs operating in Georgia, the Carolinas, Florida and Louisiana. Each new ABEC creates approximately 30 new jobs in the community. Double R is currently searching for qualified candidates in all regions to join their experienced team. Please visit www.dblrrestaurants.com for more information.
SOURCE Another Broken Egg Cafe
Fishman Public Relations
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