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Moe’s Southwest Grill® Targeting Minneapolis-St. Paul for Multi-Unit Franchise Growth

By: Moe's Southwest Grill |  6 Shares     106 Reads

Leading Southwest Fast-Casual Brand Continues Westward Expansion

ATLANTA - April 07, 2015 - (BUSINESS WIRE) - Moe’s Southwest Grill®, a leader in the fast-casual Mexican restaurant space, has announced plans to target expansion of the brand into the Minneapolis and St. Paul areas in Minnesota. The restaurant franchise is seeking experienced multi-unit restaurant operators to help expand Moe’s presence in the market through multi-unit development agreements.

“The Moe’s brand has become a top choice for some of the most successful multi-unit franchise owners in the country. Minneapolis and St. Paul are an obvious next step in our contiguous growth plan. We are making our way west across the Mississippi River, building loyal fans along the way”

Moe’s currently has one location in Bloomington, MN. In 2014, Moe’s opened more than 60 new restaurants – more than one restaurant per week. The company entered new markets, including Philadelphia, Dallas and Las Vegas.

“The Moe’s brand has become a top choice for some of the most successful multi-unit franchise owners in the country. Minneapolis and St. Paul are an obvious next step in our contiguous growth plan. We are making our way west across the Mississippi River, building loyal fans along the way,” said Steve Corp, VP of Franchise Sales for FOCUS Brands Restaurant Group. “There are a lot of development opportunities in these markets, especially because the quick-serve restaurant count is lower than that in other markets of this size.”

Moe’s currently operates over 580 restaurants in 37 states including D.C., and in countries such as Guatemala, Jamaica and Russia. The company has attracted a record number of franchise inquiries in recent years due to its quality leadership, healthy sales to investment ratio, and exceptional company performance.

Moe’s was ranked No. 1 Mexican food chain by consumers in Restaurant Business Magazine in 2015. In 2014, the restaurant was ranked in QSR Magazine’s Best Franchise Deals, the Fast Casual Top Movers and Shakers, and the Nation’s Restaurant News Top 100 for U.S. chain system wide foodservice sales. Atlanta-based Moe’s Southwest Grill serves fresh, made-to-order burritos and southwest fare in a fun and laid-back environment.

“Welcome to Moe’s!” is more than a greeting; it’s a way of life for the folks who customize each meal made fresh, to order in front of every guest. All meals, including signature menu items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. New Moe’s locations also encourage guests to customize their beverage by offering a selection of more than 100 brands to choose from with the Coca-Cola Freestyle® soda fountain.

About Moe’s Southwest Grill®

Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our locations in the U.S. and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.

SOURCE Moe’s Southwest Grill®

Contact: 

Sara Faiwell
Fishman Public Relations
(847) 945-1300
sfaiwell@fishmanpr.com

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