New Menchie’s Store in Tri-City Plaza Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

April 07, 2015 // Franchising.com // VERNON, Conn. – Menchie’s, the friendliest place on earth with a mission to make every guest smile, has opened its newest store in Vernon, CT at 35 Talcottville Rd., Vernon, CT 06066. Offering high quality, delicious self-serve frozen yogurt, Menchie’s is sure to become a Vernon favorite!

To celebrate the opening, Menchie’s will spread smiles with a seven-day grand opening celebration from Saturday, April 11 to Friday, April 17, packed with free giveaways including t-shirts, Menchie’s merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

“Having previously worked in the franchise industry, I was drawn to the rapid growth and success of Menchie’s,” said franchisee, David Truglio. “The high energy and enthusiasm of the team is what convinced me that Menchie’s was the right fit and I cannot wait to spread the excitement of Menchie’s to the residents of Vernon.”

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie’s is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie’s store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie’s ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie’s Vernon is located at 35 Talcottville Rd., Vernon, CT 06066 and is open Sunday through Thursday from 11 a.m. to 11 p.m. and Friday through Saturday from 11 a.m. to 12 a.m. For more information, please visit www.menchies.com. Like Menchie’s on Facebook at
www.Facebook.com/MyMenchies or follow on Instagram at www.Instagram.com/MyMenchies and
on Twitter at www.Twitter.com/MyMenchies.

The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, April 11
Time: 11 a.m. to 1 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt*, free T-shirts** and a balloon artist.
*One per 8oz cup per guest
**First 25 guests at 11 a.m.

Day: Sunday, April 12
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt**, and free face painting.
*First 25 guests
**While supplies last

Day: Monday, April 13
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, April 14
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, April 15
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, April 16
Time: 3 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, April 17
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie’s

Menchie’s creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie’s is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 480 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie’s expects to celebrate 600 stores in 2015. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie’s

Media Contacts:

Erin Morrissey
emorrissey@konnect-pr.com

Andrew Park
apark@konnect-pr.com

###

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