MIAMI, FL - (Marketwired - Apr 7, 2015) - The South Florida area director for Planet Smoothie said he anticipates opening two to three new franchises per year. Brazilian native Fernando Kohler said he envisions a Miami smoothie franchise in high-density and highly visible areas throughout South Florida.
"A demographic that is important to us is the daytime working population, and we tap into that target so that those individuals have another option for meals and snacks," Kohler said. "We've been seeing a positive response to the brand in Miami. Residents in the area have accepted us very well, and we have seen growth every day thus far."
Planet Smoothie sets itself apart by offering great-tasting smoothies with healthier ingredients. In a side-by-side comparison with competitors' products, its smoothies generally have less sugar and fewer calories -- a big advantage as Americans actively seek healthier options. Planet Smoothie is led by a team of veteran franchise executives who have helped grow other iconic brands, including Mail Boxes Etc., and leverages more than 100 years of combined franchising experience in providing support to franchisees.
Healthier dining demands will help Planet Smoothie become a big player in South Florida. Planet Smoothie focuses on creating the best-tasting smoothies on the planet, while delivering better nutrition than its competitors. As Americans become more health-conscious, those differences drive more customers to its stores.
Kohler was a Subway manager who captured the Latin American market before opening his first Planet Smoothie on Oct. 1, 2014, after visiting the stores for years as a customer. He also franchises with a well-known national sandwich company. Kohler said he sees plenty of opportunity for increasing the number of Miami Planet Smoothie franchises. His location on Seventh Street will serve as a flagship in South Florida. Today, there are three, and Kohler plans to add dozens more over time.
"I also thought it would be great to start a business with a brand that once people know, they love," Kohler said. "When customers try Planet Smoothie products, they fall in love because it really is a quality product made with real fruit. That's how I see it today while I'm operating the store. Almost every customer says, 'Whoa, what a great product,' because it really is."
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SOURCE Planet Smoothie
South Florida Area Developer