Ben & Jerry’s Serves up Smiles & a Scoop of Climate Justice at Its Global Free Cone Day

Fun & Social Mission Focus are the Flavors for 2015 and the Annual Give Back to Fans

BURLINGTON, Vt. - April 07, 2015 - (BUSINESS WIRE) - Free ice cream all day at Ben & Jerry’s? No, it’s NOT an Internet prank, a hoax, or a practical joke. For more than three decades it has been the day to rush to your local Ben & Jerry’s and try the latest flavor or your old favorite – absolutely for free! On Tuesday, April 14, you can participate at your local Scoop Shop for Ben & Jerry’s 36th annual Free Cone Day.

Why did a company decide that giving away their product was the right thing to do? Ben & Jerry’s struggled like almost every business when it first began. Although there were the usual issues about needing more customers and running out of product, there was a clear understanding of how vital the community’s role is in any successful business. And so, just as a thank you, Ben & Jerry’s celebrated its first full year in business in 1979 by scooping free cones all day in the little town of Burlington, Vermont. Now, in 2015 Ben & Jerry’s has blossomed to coordinate a global giveaway in 36 countries resulting in over a million free scoops lovingly distributed.

The company has continued to evolve, expanding its role of being a responsible part of the community, while operating its values-led business. In 2015 Ben & Jerry’s is fighting for climate justice as its social mission focus with a goal of adding 500,000 ice cream fans to become climate activists. Of course the company knows that social action is a lot easier to swallow with a scoop of free ice cream.

“Free Cone Day is our favorite day of the year – it’s our biggest holiday! We get to thank our fans by showing them that we love them by giving away over a million scoops of ice cream,” said Ben & Jerry’s Chief Marketing Officer, Dave Stever. “At Ben & Jerry’s we love our planet, too and being able to make our fans happy while also raising awareness for climate justice one scoop at a time is extra gratifying.”

For more information about climate justice, visit www.benjerry.com/climate. To confirm Free Cone Day operating hours visit www.benjerry.com.

About Ben & Jerry’s®

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling then simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com.

SOURCE Ben & Jerry’s®

Contacts: 

Greta Barker
Ben & Jerry’s
802-578-8495
Global Communications
Greta.barker@benjerry.com

Molly Finnegan
Cone Communications
617-939-8347
mfinnegan@conecomm.com

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
Learning Express
Learning Express is the nation's leading specialty toy store franchise - dedicated to providing toys that encourage learning through play, a...
Sunny Street Cafe
A bright spot in your neighborhood for breakfast, brunch, and lunch. Discover the freedom and balance of owning your own Sunny Street Café: we've...
Fuddruckers
Customers vote Fuddruckers the "Best Burger in Town" in more cities than any other national hamburger chain - by far! No other chain even...
The Simple Greek
The Simple Greek is redefining the traditional Greek restaurant with an interactive concept that combines premium ingredients, open kitchens and...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)