The Dairy Queen System Announces Jordan as The Latest Country Outside of North America that will Expand The DQ Brand
Multi-Unit Deal Extends DQ’s Global Reach in Developing Restaurants in the Middle East
MINNEAPOLIS - April 08, 2015 - (BUSINESS WIRE) - The Dairy Queen® system, global retail treat category leader and international (quick-service restaurant) QSR fan favorite, part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), announced that SKM Franchise Co. Ltd., a subsidiary of El Rancho Group in Garland, Texas, has signed a multi-unit agreement to develop DQ Grill & Chill® and DQ® Treat locations throughout the country of Jordan. These will be the very first locations in Jordan for the Dairy Queen system.
SKM Franchise Co. LTD plans to open a minimum of 10 DQ locations within the first five years of the long-term agreement. The company’s first of five DQ Grill & Chill restaurants will open later in 2015.
“We are looking forward to introducing the Dairy Queen brand to Jordan,” said Brad Houser, executive vice president of International Development for International Dairy Queen, Inc. (IDQ) “We’ve partnered with an exceptional franchise team that has more than 20 years of development experience. With partners like SKM Franchise Co. Ltd., the Dairy Queen system, celebrating its 75th anniversary as a brand in 2015, can successfully expand and further develop our restaurant concepts in the Middle East.”
DQ Grill & Chill restaurants will feature our signature burgers, chicken sandwiches and a variety of salads and other sandwiches along with our full menu of world famous DQ treats, and the menu will mirror other countries in the region. The DQ Treat stores will feature the soft-serve products that have made the Dairy Queen system an icon in the industry, such as signature Blizzard® Treats, soft-serve cones with the curl on top, sundaes and other delicious treats.
The Nafal brothers, who lead SKM Franchise Co. LTD, have more than 20 years of retail development experience. In 2005, they opened El Rancho Supermercado, which grew into a chain of 13 supermarkets in Texas. They also own La Bodega, a food distribution company.
“We are very excited and enthusiastic about introducing the DQ brand to Jordan,” said Mario Nafal. “It’s a powerful global brand with a strong heritage. Jordanians will soon become part of the legion of fans the DQ system has around the world. We look forward to this tremendous opportunity.”
Jordan marks the latest country with the rights to develop the Dairy Queen brand outside of the U.S. and Canada. The Dairy Queen system has more than 6,400 locations, more than 1,400 locations of which are outside the U.S. and Canada. For more information about the Dairy Queen system, visit DQ.com.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,400 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
SOURCE American Dairy Queen Corporation (ADQ)
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