ShelfGenie Announces Brand Development Partnership
CSE Will Spearhead Company’s Digital Initiative, Enhance the Customer Experience
April 10, 2015 // Franchising.com // ATLANTA – ShelfGenie, the industry leader in customized cabinet solutions is pleased to announce a new partnership with CSE, a forward-thinking digital marketing agency. The partnership is the next step to enhance the company’s digital presence and further establish ShelfGenie as the go-to brand in the marketplace.
CSE is a leading integrated marketing agency specializing in sponsorship, creative, advertising and social media. CSE works with Fortune 500 companies and emerging brands to grow and differentiate their online image. “We are excited to be partnering with ShelfGenie, and we look forward to helping them grow and enhance their digital marketing strategy and capabilities,” said Dave Coustan, Vice President of Digital Content Strategy. One of the firm’s first initiatives includes an overhaul of the existing ShelfGenie websites for its brand and for each of its locally owned and operated franchises, incorporating digital tools to make the sites more interactive and to better communicate their solutions and services that are available to clients. The company’s system of more than 160 franchised and corporate-run territories will have more tools at their disposal to enhance the overall experience for their clients.
“CSE is the partner we chose to raise the bar on our brand communications strategy with our current and prospective clients,” said Allan Young, CEO of ShelfGenie. “Our solutions lead the way in the latest innovations in cabinet organization and accessibility. With our commitment to innovation and excellence, it is only natural that we would seek a partner that can assist us with an enhanced, cutting-edge digital platform and tools to communicate our message to everyone that will benefit from our custom solutions. We have many exciting plans as a result of this partnership that we will be announcing throughout the year.
ShelfGenie has enjoyed impressive growth and highly satisfied, loyal client base fostered on its desire to increase awareness and grow the conversation for its custom designed solutions. The re-branding initiative is a focus for the burgeoning company, which closed out 2014 with the addition of nine new franchisee owners and expansion into 21 new territories across North America and anticipates the addition of 30 new territories in 2015.
In addition, ShelfGenie was named as a five-time Inc. 5000 honoree and was also recognized as one of America’s fastest growing companies by Inc. Magazine. The company was also ranked at No. 220 in Entrepreneur Magazine’s 36th Annual Franchise 500 list of top franchise opportunities.
Based in Atlanta, GA and founded in 2000, ShelfGenie is the industry leader in customized cabinet shelving solutions. With more than 160 territories operating throughout 30 states, D.C., and Canada, ShelfGenie solutions are tailored to a consumer’s needs and the way they live. ShelfGenie affordable, high-impact shelves are designed to provide homeowners with easy access to their belongings in the kitchen, pantry, bathroom, garage or anywhere there is a cabinet or shelf. For more information on ShelfGenie, visit http://www.ShelfGenie.com/pr or call (888) 543-4366.
Founded in 1986 as an athlete management and marketing firm, CSE has evolved into one of the most diversified independent marketing agencies in the country. CSE works with Fortune 500 companies, emerging businesses and individuals looking to grow and differentiate their brands. We help brands connect with consumers and fans through a multi-dimensional strategy including strategic sponsorships, advertising, talent management, digital, media content, experiential marketing, analytics, public relations, social media campaigns and more.