HARRISBURG, NC - (Marketwired - April 13, 2015) - One of the largest street festivals in the Southeast, Speed Street, is returning to Uptown Charlotte for its 21st year with two new title sponsors: Circle K and Kangaroo.
Circle K and Kangaroo Speed Street presented by Coca-Cola offers an unprecedented consumer experience in the "Queen" city. The three-day event brings live entertainment, access to racing's brightest stars and interactive displays from sponsors including Circle K Stores, Inc, Kangaroo Express, Coca-Cola and many more. The family-friendly event will take place May 21-23 from noon to midnight.
"We are thrilled to be joining an event that perfectly aligns with our company values," said Tom Harman, Circle K marketing director. "With the recent acquisition of the Kangaroo brand, we are excited about the opportunity to spread the word to our target customers though this prominent event."
Circle K and Kangaroo Speed Street presented by Coca-Cola is the finale event of the nonprofit 600 Festival™ Association's event lineup which helps promote the May races at Charlotte Motor Speedway.
"The 600 Festival Association is extremely proud to welcome Circle K and Kangaroo as title sponsor of our signature event," said Jay Howard, president of the 600 Festival™ Association. "This partnership will allow us to look forward at the next evolution of this fan-favorite event."
"As the longest partner of Speed Street, Coca-Cola is very excited to welcome our friends from Circle K and Kangaroo as the title sponsor," said Heather Hucks, senior director of brand marketing at Coca-Cola Bottling Co. Consolidated. "Working alongside these two great brands, we will undoubtedly see one of the best events of the year."
In 2014, more than 400,000 people attended the festival.
To access an update event logo and event images, visit the 600 Festival™ Association newsroom here.
The 600 Festival™ Association is a nonprofit that has been commemorating the May races at Charlotte Motor Speedway with spectacular, family-oriented events for more than 30 years. This year's lineup of fun, family-friendly events includes Movies on the Campus in conjunction with Jiggy with the Piggy in Kannapolis (May 8); Haulers on Union in Concord (May 14); Valvoline Little 600 at GoPro Motorplex in Mooresville (May 19); Circle K and Kangaroo Speed Street presented by Coca-Cola in uptown Charlotte (May 21-23); and the inaugural Speed Street 5K and Kids 600 Yard Fun Run (May 23). For more information on the five 2015 600 Festival Association events, visit www.600festival.com or follow us on Facebook, Twitter @600festival and Instagram @600festival.
Circle K Stores Inc. and The Pantry, Inc. are part of Alimentation Couche-Tard Inc. ("Couche-Tard") which is the leader in the Canadian convenience store industry. In the United States, it is the largest independent convenience store operator in terms of number of company-operated stores. In Europe, Couche-Tard is a leader in convenience store and road transportation fuel in Scandinavian and Baltic countries while it has a significant presence in Poland.
As of February 1, 2015, Couche-Tard's network comprised 6,314 convenience stores throughout North America, including 4,870 stores with road transportation fuel dispensing. Its North-American network consists of 13 business units, including nine in the United States covering 40 states and four in Canada covering all ten provinces. More than 60,000 people are employed throughout its network and at the service offices in North America. Following the acquisition of The Pantry, Inc. on March 16, 2015, more than 1,500 additional stores were added to the network in the United States, totaling 7,815 convenience stores approximately, more than 75,000 people
In Europe, Couche-Tard operates a broad retail network across Scandinavia (Norway, Sweden, Denmark), Poland, the Baltics (Estonia, Latvia, Lithuania) and Russia, which comprised 2,233 stores as at February 1, 2015, the majority of which offer road transportation fuel and convenience products while the others are unmanned automated service-stations which offer road transportation fuel only. The Corporation also offers other products, including stationary energy, marine fuel, aviation fuel, lubricants and chemicals. Couche-Tard operates key fuel terminals and fuel depots in eight countries. Including employees at Statoil branded franchise stations, about 17,500 people work in its retail network, terminals and service offices across Europe.
In addition, about 4,600 stores are operated by independent operators under the Circle K banner in 12 other countries worldwide (China, Guam, Honduras, Hong Kong, Indonesia, Japan, Macau, Malaysia, Mexico, the Philippines, the United Arab Emirates and Vietnam) which brings to more than 13,100 the number of sites in Couche-Tard's network.
SOURCE 600 Festival Association
ASPIRE Communications & Marketing Inc.