Shane's Rib Shack Stays True to Its Roots with Southeast Dominance
American Barbecue Franchise Pays Tribute to its Loyal Fans and National BBQ Month with Free Ribs to First 100 on May 16
ATLANTA - April 13, 2015 // PRNewswire // - According to Technomic's 2014 Top 500 chain restaurant report, sales for fast casual chains grew by 11 percent and store count by eight percent, a testament to the growing fast casual industry. While the nation's largest restaurant chains have struggled to make headway with consumers in recent years, menu-focused fast-casual concepts such as Shane's Rib Shack have captured the market share.
"We provide our loyal customers the best-tasting, all-American barbecue in a restaurant that has vast ties to the community and provides an inviting atmosphere," says Shane Thompson, president and founder of Shane's Rib Shack.
"We know we are different than larger national brands because of our simple philosophy of great food and great people. If we execute on that, we gain great financial returns. We are not looking for the next big marketing scheme and our growth shows both our Franchise Partners and guests appreciate that simple model."
Evident in its regional dominance, Shane's Rib Shack has contributed to the fast-casual growth trend by growing primarily from within the franchise base. Strong gains in average unit volume over the past three years have existing franchise partners eager to open new units. A targeted growth strategy in the Southeast has proven fruitful with new openings in 2015 scouring Alabama, Florida and Georgia.
Fan and Community Devotion
As a thank you to its loyal fan base and the communities in which the restaurant serves, Shane's Rib Shack will host its seventh annual Rib Giveaway on Saturday, May 16. The first 100 guests at participating locations will receive a free half rack of slow-cooked baby back ribs, a 20 ounce beverage and special edition Rib Giveaway t-shirt in honor of the official month of BBQ.
"The support from the communities we serve makes it easy for us to do what we do every day. The Rib Giveaway provides us the opportunity to show our gratitude to all of our customers who have made Shane's Rib Shack what it is today," continues Thompson. "We founded Shane's Rib Shack in a tiny shack in McDonough, Georgia 13 years ago. Our fans have enabled us to open 72 locations since then, 6 more by year end, and we couldn't be more grateful."
For more information or to find a nearby location, visit www.shanesribshack.com.
About Shane's Rib Shack
Shane's Rib Shack is a true American rib shack, known for its slow-cooked ribs, hand-chopped chicken and pork, and many southern sides to complement each plate. The original shack was founded in 2002, in McDonough, Ga. by Shane Thompson, who started the restaurant with his grandfather's secret BBQ sauce. Since becoming a franchised restaurant in 2004, Shane's Rib Shack has grown to become the country's model fast-casual barbecue concept. In 2015, Shane's Rib Shack was featured in the Wall Street Journal and in 2011, Shane's Rib Shack was recognized as a Top 100 Movers and Shaker from FastCasual.com. Shane's Rib Shack currently operates 71 locations. For more information, visit http://www.shanesribshack.com.
SOURCE Shane's Rib Shack
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