April 14, 2015 // Franchising.com // MACEDONIA, Ohio - Award-winning First Watch, the nation’s leading Breakfast, Brunch and Lunch concept, will open the doors to its newest location in Macedonia on Monday. The new First Watch occupies a 3,500-square-foot space at 463 E. Aurora Road and is the company’s seventh location in the Cleveland area and the 25th First Watch in Ohio.
“The people of Cleveland have made us feel welcome for the past 10 years since we first opened there,” said Chris Tomasso, chief marketing officer for First Watch. “We’ve decided to bring our new ‘urban farm’ interior design to the area, and we’re excited for our loyal customers in the Cleveland area to be part of this incredible period of growth and change for First Watch.”
The new restaurant design, which combines the high energy of city life with comfortable farm elements, creates a fresh atmosphere that’s sure to make every guest feel at home.
The First Watch in Macedonia will bring the company’s fresh approach to Breakfast, Brunch and Lunch with healthy, flavorful favorites like cage-free eggs, house-made granola and salsa, house-roasted vegetables and 100% fresh-squeezed orange juice. The restaurant will also serve its exclusive Sunrise Select Premium Blend Coffee, which is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America. The new Macedonia First Watch will also serve options from its Fresh Juice Bar, including Day Glow and Kale Tonic, freshly juiced in-house daily from only the finest fruits and vegetables.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News, a 2014 Top Franchise Value by FSR Magazine and the recipient of the 2014 Menu Masters Award for Best Healthful Innovation for its Quinoa Power Bowl, First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 120 restaurants in 17 states. It also operates 19 restaurants under The Good Egg name in Arizona and one Bread & Company restaurant in Nashville. For more information, follow First Watch on Twitter, like it on Facebook and visit www.firstwatch.com.
SOURCE First Watch