April 16, 2015 // Franchising.com // BRADENTON, Fla. - For the first time, First Watch, the nation’s leader in Breakfast, Brunch and Lunch, was recognized with the 2015 Consumer Picks award for Family Dining by the Nation’s Restaurant News annual Consumer Picks survey. The winners are based on the magazine’s fifth annual survey, and First Watch’s win resulted from its first time included in the survey.
The 2015 Consumer Picks survey ranked 172 restaurant chains – 10 more than were included in 2014’s survey – representing four restaurant industry categories: Limited Service, Casual Dining, Family Dining and Fine Dining. The survey was fielded in January, and the results reflect more than 42,000 consumer attitudes on 10 attributes: Food Quality, Value, Cleanliness, Service, Menu Variety, Reputation, Atmosphere, Craveability, Likelihood to Recommend and Likelihood to Return. The overall score for each company is weighted by how guests value these 10 attributes.
Of the 10 attributes, First Watch earned the highest overall score in the Family Dining category across eight: Value, Cleanliness, Service, Reputation, Craveability, Likelihood to Recommend, Likelihood to Return and its top score, Food Quality, where it clearly outdistanced other brands.
“It’s humbling that our guests consistently show so much loyalty and love for everything First Watch has to offer, and that’s definitely reflected in this award,” said Ken Pendery, president and CEO of First Watch. “It’s amazing that we’ve been able to grow so quickly yet not lose focus on building and maintaining relationships with our employees and guests. That’s what sets First Watch apart and what makes it successful. It’s about the people.”
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. The company was named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News, a 2014 Top Franchise Value by FSR Magazine and the recipient of the 2014 Menu Masters Award for Best Healthful Innovation for its Quinoa Power Bowl and the 2015 Consumer Picks award for Family Dining. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 130 restaurants in 17 states. It also operates 19 restaurants under The Good Egg name in Arizona and one Bread & Company restaurant in Nashville with another under development. For more information, follow First Watch on Twitter, like it on Facebook and visit www.firstwatch.com.
SOURCE First Watch