The Melting Pot Fuels Expansion in Hartford, Conn. with Development Incentive

Leading Polished Casual Fondue Restaurant Offers New Franchisees 40 Percent Discount on Franchise Fee

April 16, 2015 // Franchising.com // TAMPA, Fla. - The Melting Pot® Restaurants, Inc., the world's premier fondue restaurant and a leading polished casual dining franchise, today announced the company is accelerating its expansion effort in Hartford, Conn., by offering a significant discount on its initial franchise fee. In honor of its 40th anniversary, The Melting Pot will offer new franchisees who sign a franchise agreement to develop one or more restaurants a 40 percent off the initial franchise fee for their first restaurant – an $18,000 savings. The development incentive will be available through the end of the year.

The brand plans to enter Hartford for the first time with the development of a new location. The Melting Pot currently has one Connecticut restaurant in Darien, which opened in 2005. Hartford is one of two open markets available in Connecticut, with the other opportunity being the Greater New Haven market. Additional markets throughout the U.S. where the company is looking to recruit qualified new franchisees include Anchorage, Alaska; Dallas and Los Angeles, as well as Memphis and Chattanooga, Tenn.

"Over the past 40 years, The Melting Pot has evolved from a single restaurant into a global franchise," said Mike Lester, president of The Melting Pot Restaurants, Inc. "Combined with our recent operational and menu enhancements, the reduced franchise fee provides entrepreneurs with a great incentive to invest in the brand and encourages future development throughout Connecticut. We look forward to bringing our one-of-a-kind, polished casual dining experience to the Hartford market for the very first time."

The Melting Pot was just ranked No. 1 among 40 casual-dining restaurant chains in Nation's Restaurant News' 2015 Consumer Picks report, up from No. 6 out of 38 concepts last year. The Melting Pot ranked first in four out of 10 overall attribute categories, achieving top scores in cleanliness, service, atmosphere and craveability.

The Melting Pot operates more than 130 restaurants across 35 U.S. states, Canada, Mexico, and Southeast Asia, and has more than 20 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrees served with signature dipping sauces. The menu features a variety of a la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrees and chocolate fondues.

To provide more information on franchise opportunities and available territories, The Melting Pot is hosting a live webinar on April 23 at 2 p.m. (EDT). To register, please visit http://www.meltingpotfranchise.com/upcomingEvents.aspx or contact Shak Turner, director of franchise development for The Melting Pot, at 800-783-0867 ext. 105

The Melting Pot is seeking entrepreneurs with business backgrounds and/or preferably restaurant experience who are passionate about the brand and want to be their own bosses. Franchisee candidates should have a credit score of 650 or higher, a minimum net worth of $750,000 and liquid assets of at least $325,000 per unit. Depending on the real estate site selected, franchisees can expect the total investment for one restaurant to be approximately $959,000 to $1,436,000. Single-unit and multi-unit franchise opportunities are available with an initial franchise fee of $45,000 per unit. As the brand celebrates its 40th anniversary in 2015, a 40 percent discount will be offered on the initial franchise fee for the first restaurant for all new franchise agreements signed in 2015.

To learn more about ownership opportunities with The Melting Pot, contact Shak Turner, director of franchise development for The Melting Pot, at 800-783-0867 ext. 105 or visit www.meltingpotfranchise.com.

To learn about fondue history and facts, check out The Melting Pot's fondue infographic.

About The Melting Pot Restaurants, Inc.

With more than 130 restaurants across 35 U.S. states, Canada, Mexico and Southeast Asia and more than 20 locations currently in development internationally, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise and a leading polished casual dining franchise. Founded in 1975, The Melting Pot has offered a memorable dining experience for 40 years. Guests enjoy a choice of fondue cooking styles and a variety of unique entrees combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.meltingpot.com.

About Front Burner Brands

Front Burner Brands is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with more than 130 restaurants in North America and Southeast Asia and more than 20 locations currently in development. For more information, visit http://www.frontburnerbrands.com.

SOURCE The Melting Pot Restaurants, Inc.

Contact:

Ellie Mannix
Fish Consulting
(954) 893-9150
emannix@fish-consulting.com

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