April 16, 2015 // Franchising.com // ROANOKE RAPIDS, N.C. - With construction nearing completion, the first Zaxby’s restaurant in Roanoke Rapids is coming soon to 1907 Julian R. Allsbrook Highway. A Southeast favorite for chicken fingers and wings, the new fast casual restaurant is scheduled to open later this month and will celebrate its grand opening by giving away a Fanatic Pack of 52 Free Dealz – meaning a free item at Zaxby’s each week for a year – to the first 100 guests.
“Zaxby’s has seen tremendous success expanding into growing, close-knit communities and we see Roanoke Rapids as an ideal fit for our model,” said J.J. DeRoy, director of market development for the new ZAX, Inc., location. “We’re excited to bring our product to Roanoke Rapids residents and to create more than 40 new jobs. We also look forward to establishing long-term partnerships with local organizations.”
The new restaurant is the first for Roanoke Rapids. ZAX, Inc., the brand’s largest licensee with more than 110 locations, is owned by Zaxby’s co-founders Zach McLeroy and Tony Townley. Zaxby’s currently operates more than 670 locations in 16 states - Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Utah and Virginia.
Zaxby’s provides chicken fingers, wings, sandwiches, salads and more in a fun, relaxing atmosphere. Zaxby’s is a pioneer of the fast casual format, providing services and amenities that fall somewhere between fast food and a sit-down restaurant. At the new location, customers will place their orders at the counter. After their food is prepared-at-order, customers will be called to pick up their meals when ready.
With seating for 80, the new 3,800-square-foot location features Zaxby’s unique interior design - floor-to-ceiling brick walls, with modernized tables and booths, all complemented by an eclectic mix of photography. Zaxby’s also offers drive-thru services to meet the needs of customers on the go.
“The key to success as a Zaxby’s associate is a great smile and a willingness to learn and grow,” said DeRoy. “We’re a different kind of restaurant with a different kind of attitude - from the food and service we provide to the respect we have for each other.” Interested candidates should visit www.zaxbys.com to apply.
An alternative to fast food, Zaxby’s offers prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby’s most popular items are its hand-breaded Chicken Fingerz and Traditional or Boneless Wings, smothered in a choice of nine sauces with names like Wimpy, Tongue Torch, Nuclear and Insane. The menu also offers innovative Zappetizers like Tater Chips, Spicy Fried Mushrooms and Fried White Cheddar Bites, as well as a variety of Party Platterz perfect for any family gathering or special occasion.
Roanoke Rapids Zaxby’s guests will enjoy the Coca-Cola Company’s proprietary drink fountain, Coca-Cola Freestyle®. The sleek, stylish fountain is touch screen operated, enabling guests to select from more than 100 regular and low-calorie brands – including many varieties of waters, sports drinks, lemonades and sparkling beverages that were not available in the U.S prior to the arrival of Coca-Cola Freestyle®.
Zaxby’s also offers four salads, or Zalads: The House, The Blue, The Caesar and its newest addition, The Cobb. All of Zaxby’s Zalads are prepared with chicken, three kinds of lettuce, interesting ingredients – such as French-fried onions – fresh veggies and juicy tomatoes, and are larger than most salads served elsewhere. Zalads are assembled at the time the order is placed, versus being pre-made and stored in a cooler.
Additionally, Zaxby’s offers a new line of premium milkshakes, including the popular Birthday Cake and Banana Pudding Milkshakes and the new Chocolate Cookie Milkshake. They are rich and creamy, hand-blended, and are topped with whipped cream.
An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. Consumers ranked Zaxby’s as the Most Craveable Fast Casual in America, in Technomic’s Consumer Brand Metrics program for 2013 and 2014, and QSR Magazine listed the chain as one of the 12 Best Franchise Deals in 2013, as well as a Top 30 Best Fast Food Restaurant. In honor of the thousands of children the restaurant chain serves every year, Zaxby’s is a proud supporter of Make-A-Wish®. The company operates more than 670 locations in 16 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Utah and Virginia. For more information, please visit zaxbys.com, zaxbysfranchising.com, facebook.com/zaxbys or follow on Twitter @Zaxbys.