Krispy Kreme to Bring its Signature Sweet Treats to Cambodia
Iconic brand signs development agreement with EFG Co., Ltd., To open 10 Krispy Kreme shops over the next five years
WINSTON-SALEM, N.C. - (BUSINESS WIRE) - April 20, 2015 - Krispy Kreme (NYSE:KKD) today announced it has signed a development agreement with Express Food Group (EFG) Co., Ltd., to open 10 Krispy Kreme shops throughout Cambodia over the next five years.
“This agreement will further strengthen Krispy Kreme’s brand position throughout Asia and will enable us to bring our mission of touching and enhancing lives through the joy that is Krispy Kreme to the people of Cambodia,” said Dan Beem, Krispy Kreme’s Senior Vice President and President – International. “One of the keys to the success of Krispy Kreme in any country is working with top-quality franchisees, and EFG is an experienced company dedicated to delivering an exceptional customer experience.”
A member of Bangkok-based RMA Group, EFG was founded in 2004 and currently employs more than 1,200 Cambodians at its 42 restaurants from a variety of concepts in the Quick Service and Casual Restaurants categories throughout the country. The company also operates 15 food and beverage outlets in Phnom Penh and Siem Reap international airports.
“We are very proud and excited to introduce Krispy Kreme to the Cambodian market,” said Jean-Boris Roux, regional director of RMA Group’s food division. “EFG has always been determined to bring strong leading brands to this country, and we are confident that Cambodians will quickly embrace Krispy Kreme’s signature sweet treats and the entire Krispy Kreme experience.”
Krispy Kreme’s Original Glazed® doughnuts, great tasting coffee, and other assorted sweet treats can be found in more than 1,000 shops in 24 countries.
About Krispy Kreme
Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme has more than 1,000 retail shops in 24 countries. Connect with Krispy Kreme at www.KrispyKreme.com, or on one its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.
Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management’s beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management. These statements are not statements of historical fact.
Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. The words “believe,” “may,” “forecast,” “could,” “will,” “should,” “would,” “anticipate,” “estimate,” “expect,” “intend,” “objective,” “seek,” “strive” or similar words, or the negative of these words, identify forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms.
These and other risks and uncertainties, which are described in more detail in the Company’s most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company’s control, and could cause actual results, performance or achievements to be materially different from those expressed or implied by any of these forward-looking statements. New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.
SOURCE Krispy Kreme
Sr. Director, Communications