Wendy's Treats ACM "Party for a Cause" Festival Attendees to a Fresh Experience
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Wendy's Treats ACM "Party for a Cause" Festival Attendees to a Fresh Experience

ARLINGTON, Texas - April 18, 2015 // PRNewswire // - Wendy's® hosted the freshest experience in town at the ACM® Party for a Cause® Festival, a two-day outdoor music event. Festival attendees saw Wendy's every day, fresh approach to salads, sampled Wendy's premium BBQ Ranch Chicken Salad, and received $5 gift cards. Singer-songwriter Dylan Scott also stopped by the booth to sign autographs and interact with fans. Attendees showed off their savory salads at a photo booth and shared with their friends on social media using #beyondthebowl as well.

Challenging the perception that fresh-made salads can't be found in fast food restaurants, festival attendees looked "beyond the bowl" with Wendy's BBQ Ranch Chicken Salad. Inspired by a backyard barbeque, the BBQ Ranch Chicken Salad is made with lettuce and tomatoes that are chopped every day in Wendy's restaurants along with freshly cooked Applewood Smoked Bacon and grilled chicken. Topped with fire-roasted corn, shredded cheddar cheese, a bold BBQ sauce and creamy Marzetti® Simply Dressed® BBQ Ranch Dressing, it's like a barbeque in a bowl.

Wendy's showed that it's not what your salad goes into; it's what goes into your salad that makes a difference. Look #beyondthebowl at YouTube.com/Wendys. For more information about Wendy's premium salad offerings, including the popular Apple Pecan Chicken Salad, Asian Cashew Chicken Salad and Spicy Chicken Caesar Salad, visit wendys.com.

ACM and "Party for a Cause" are registered trademarks of Academy of Country Music.

Marzetti and "Simply Dressed" are registered trademarks of T. Marzetti Company.

About Wendy's

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 28 countries and U.S. territories worldwide. For more information, visit www.wendys.com or www.aboutwendys.com.

SOURCE Wendy's

Media Contacts:

Frank Vamos
614-764-8477
Frank.Vamos@wendys.com

Chelsey Derks
404-879-9149
Chelsey.Derks@ketchum.com

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