April 22, 2015 // Franchising.com // LOS ANGELES, Calif. – Murphy O’Brien Public Relations, a leading Los Angeles public relations firm, today announced that it has been selected as the strategic communications agency of record by PizzaRev, a fast-casual, build your own pizza concept that stands to reinvent the way America eats pizza. The 2015 communications work will include strategic marketing programs to introduce even more consumers to the award-winning, custom-crafted PizzaRev dining experience and further raise awareness for the PizzaRev franchise opportunity.
“We were most impressed with Murphy O’Brien’s creativity, innovative ideas and breadth of experience working with esteemed restaurant brands,” said Irv Zuckerman, Co-Founder and Co-CEO of PizzaRev. “As we continue to build our infrastructure to support nationwide expansion, we are confident that Murphy O’Brien will be an integral extension of our public relations and marketing team.”
The firm’s role with PizzaRev builds on the extensive lifestyle and restaurant expertise that Murphy O’Brien delivers on behalf of Mastro’s, The Cheesecake Factory, Wood Ranch BBQ & Grill, Chaya, Water Grill, Mendocino Farms and Tender Greens. The agency’s lifestyle practice has led an extensive roster of initiatives spanning iconic restaurants and consumer product brands.
“PizzaRev has a distinct story to tell and has already experienced significant growth,” said Karen Murphy O’Brien, Chairwoman and CEO of Murphy O’Brien. “Murphy O’Brien is well versed in helping companies build lasting relationships with consumers to generate brand awareness and cultivate brand loyalty. We look forward to working together with PizzaRev to engage industry stakeholders and consumers in Southern California and nationwide.”
PizzaRev is a "build-your-own" fast-casual pizza concept that has reinvented the way America eats its favorite food. Guests are empowered to fully customize a personal-sized 11" pizza for one price. Homemade dough options, flavorful sauces, all-natural cheeses, and more than 30+ artisanal toppings, everything is on display at PizzaRev and assembled right before your eyes. The pizzas are then fired in a 900-degree, stone-hearth oven which produces a thin and crispy Roman-style pizza in just three minutes. Los Angeles-based PizzaRev was founded in 2012; the executive team possesses a combination of Fortune 500 operating experience and high-profile restaurant management. www.PizzaRev.com
PizzaRev is currently franchising and announced a strategic partnership with Buffalo Wild Wings in 2013. The company currently has 17 corporate restaurants and 10 franchise locations in operation, with additional franchises under development across Washington, D.C. and 11 states: CA, CO, MN, MO, ND, NV, NY, OH, SD, TX and UT.
Founded in 1989, Murphy O’Brien is ranked among the top 10 best places to work in Los Angeles among medium sized companies and one of the top independent public relations agencies in the country. The agency specializes in delivering high-caliber media coverage, creative ideas, strategic thinking and skillful execution to produce powerful results for clients. Murphy O’Brien’s expertise spans a broad spectrum of industries and markets representing hotel and resort properties, luxury real estate developments, spas, restaurants and consumer food and beverage brands. www.murphyobrien.com.
SOURCE Murphy O’Brien Public Relations
Murphy O’Brien Public Relations
Director of Marketing & Public Relations