IHG® Unveils New External Employer Brand
April 27, 2015 // Franchising.com // InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies with operations in nearly 100 countries worldwide, has today announced the relaunch of its external facing Employer Brand. The new brand identity, ‘All of you at IHG’, has evolved from in-depth market research which revealed the importance of developing a user-friendly, engaging and interactive digital identity.
A core part of IHG’s strategy is to attract, retain and develop the very best talent. We also know from our 2015 Trends Report that in order to deliver true hospitality, we need to continually build Trust Capital in IHG and our brands. One of the ways in which we do this is by constantly evolving the way we communicate the value of working for IHG and of building a successful career in the hospitality industry. It also supports a core business need – with 4,800 hotels worldwide and over 1,200 hotels in our development pipeline, IHG has a strong global presence with ambitious plans for the future.
The new smart and digitally interactive website (careers.ihg.com) has been designed specifically to make it easier for people looking for a career in hospitality to find a role within IHG. The site is fully optimised for mobile use so that it can be used on the go; contains distinct search functionality to apply for roles by brand and across different regions and features videos and stories from our people, across all of our brands and regions, to showcase the culture and value of Life at IHG.
Tracy Robbins, EVP of Global Human Resources: “Our people bring our brands to life and are passionate about delivering a superior experience for our guests around the world each and every day. We are committed to our people, ensuring that we create an engaging and motivating workplace for them. The new external Employer Brand has been developed to bring this commitment to life and showcase the exciting opportunities within IHG.”
IHG’S Winning Ways
At IHG we ask our people to live our Winning Ways: Do the right thing; Show we care; Aim higher; Celebrate difference and Work better together. For more information visit: http://www.ihgplc.com/index.asp?pageid=350.
2015 IHG Trends Report: Building Trust Capital
The third in our series of Trends Reports focused on consumer insights impacting the hospitality industry and business in general. Our 2015 Report identifies the importance for companies to build brand and organisational trust. It demonstrates how to build Trust Capital with different demographics and across different geographies, unveiling a blueprint of seven principles for making it the core driver of an organisation. The full report can be found here: http://www.ihgplc.com/trendsreport.
About IHG (InterContinental Hotels Group)
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. In January 2015, IHG acquired Kimpton Hotels & Restaurants, the world's leading boutique hotel business.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with over 84 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,800 hotels and more than 710,000 guest rooms in nearly 100 countries, with over 1,200 hotels in its development pipeline. Over 350,000 people work across IHG's hotels and corporate offices worldwide.
In January 2015 we completed the acquisition of Kimpton Hotels & Restaurants, adding 62 hotels (11,300 rooms) to our system size and 16 hotels to our development pipeline.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)
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