Krispy Kreme Celebrates National Superhero Day with A Special Offer and Super Sweepstakes

Krispy Kreme Superhero Day BOGO Offer and Doughnuts for Life Giveaway Available at Participating Locations on April 28 only.

WINSTON-SALEM, N.C. - (BUSINESS WIRE) - April 28, 2015 - April 28 is National Superhero Day! Celebrate the superhero within you and the superheroes who have inspired you with a sweet treat from Krispy Kreme. On April 28 only, buy a dozen doughnuts and get a dozen Original Glazed® doughnuts FREE at participating Krispy Kreme US and Canadian locations. Snap a ‘selfie’ with your favorite superhero either at a Krispy Kreme® store or prominently featuring a Krispy Kreme product and share it via Twitter, Facebook, Vine or Instagram using the hashtag #SuperheroSelfie for a chance to win free Doughnuts for life or free Doughnuts for a year from Krispy Kreme. Valid April 28 only. Certain restrictions apply. For official contest rules, visit KrispyKreme.com/SuperheroDay.

“This year, we’ve added an exciting new layer to our annual National Superhero Day promotion,” says Dwayne Chambers, Chief Marketing Officer, Krispy Kreme. “Coupled with our one-day-only BOGO offer on our signature Original Glazed doughnuts, The Superhero Day sweepstakes is a fun way to engage and reward our fans with their favorite Krispy Kreme treats.”

BOGO Offer good for one FREE dozen Original Glazed doughnuts with the purchase of one dozen doughnuts of any variety on April 28, 2015 only, at participating Krispy Kreme US and Canadian shops only, and is subject to product availability (which may vary by market). Limit one offer per guest per visit. Not valid with any other offer and not redeemable at grocery or convenience stores. Excludes Connecticut and Puerto Rico.

Doughnuts for Life prize is equivalent to one dozen doughnuts per month for thirty years. In addition to the Grand Prize, five (5) First Prize winners will be selected to receive free doughnuts for one year (one dozen of original glazed doughnuts per month for a year). No Purchase Necessary. Purchase Will Not Increase Chances Of Winning. Void Where Prohibited Or Restricted By Law.  Open only to legal residents of the 50 United States including D.C., 18 years or older. Entry period begins 4/28/2015 at 12:00 a.m. ET and ends 4/28/2015 at 11:59 p.m. ET. See www.KrispyKreme.com/SuperheroDay for Official Rules and prize descriptions. Sponsor: Krispy Kreme Doughnut Corporation, 370 Knollwood Street, Winston-Salem, NC 27103.

About Krispy Kreme

Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme has more than 1,000 retail shops in 24 countries. Krispy Kreme is listed on the New York Stock Exchange (NYSE: KKD). For more information about Krispy Kreme visit KrispyKreme.com. Also visit us at Facebook.com/KrispyKreme, Twitter.com/KrispyKreme, and Instagram.com/KrispyKreme.

SOURCE Krispy Kreme

Contact:

Lafeea Watson
Krispy Kreme
336-726-8878
lwatson@krispykreme.com

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