Toys"R"Us® Becomes "Destination: Star Wars™," Kicking Off Year-Long Global Celebration
The Star Wars Saga Begins in the U.S. with an In-Store Event, VIP Sweepstakes and Hundreds of Products for Fans and Collectors of All Ages
April 28, 2015 // Franchising.com // WAYNE, NJ – Toys"R"Us® stores worldwide and Toysrus.com are set to bring customers to a galaxy far, far away with a year-long celebration in honor of the epic Star Wars saga. The adventure begins in the U.S. on Sunday, May 3, with Star Wars Day events taking place at all Toys"R"Us locations across the country, during which young Jedis and their families are invited to visit their local store dressed in their Star Wars best, receive giveaways and more.* Shoppers can also browse hundreds of products based on the blockbuster franchise, including items they can’t find anywhere else, at Toys"R"Us stores and Toysrus.com/StarWars.
"Since the debut of the Star Wars toy line nearly 40 years ago, Toys"R"Us has been a one-stop destination for generations of Star Wars enthusiasts looking to find the broadest assortment of playthings and collectibles based on the hit series," said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys"R"Us, Inc. "This year, and in the years to come, we are leveraging our global footprint and toy authority position to bring this hot property to fans around the world, providing them with best-in-class products and exclusives, epic in-store boutiques, special events, unique promotions and much more."
Toys"R"Us, U.S. to Celebrate Star Wars Day in Style, Offer Exclusive VIP Shopping Trip Sweepstakes
On Sunday, May 3, all Toys"R"Us locations in the U.S. will celebrate Star Wars Day with one-of-a-kind in-store experiences. Fans of all ages who visit their local store from 12 noon – 2pm are invited to dress as their favorite Star Wars character, take a picture with Geoffrey the Giraffe and experience a special LEGO® Star Wars build and giveaway, while supplies last.*
Event attendees can also enter to win a $1,000 Toys"R"Us gift card and a trip for four to Toys"R"Us Times Square in New York City for a private Star Wars shopping experience this fall. More information about the Star Wars Midnight Madness VIP Shopping Spree and entry rules surrounding the sweepstakes are available at Toysrus.com/VIPsweeps.
The Force is Strong In-Store and Online
Whether searching for a collectible Luke Skywalker action figure, a must-have Death Star construction set or the latest Darth Vader role play item, Toys"R"Us is a one-stop shop for hundreds of playthings based on classic Star Wars characters, scenes, vehicles and more. Throughout 2015, customers will find fantastic promotions and discounts on these fan-favorite items in-store and online, starting with an out-of-this-world Buy One Get One 40% OFF ALL Star Wars merchandise offer, valid from Sunday, May 3 through Saturday, May 9 at Toys"R"Us stores nationwide and online at Toysrus.com.**
Additionally, gamers can gear up for adventure by preordering Star Wars Battlefront™, the ultimate Star Wars video game experience, at Toys"R"Us stores nationwide and online at Toysrus.com. Developed by DICE – creators of the award-winning Battlefield series – the game will be available November 17, 2015 and will allow players to immerse themselves in the epic Star Wars battles they’ve always dreamed of and create new heroic moments of their own.
To provide customers with an immersive, digital destination for all things Star Wars, the company has created an online Star Wars hub at Toysrus.com/DestinationStarWars, which will showcase video content, event information and more in the coming months.
In preparation for the debut of the new 2015 film, Star Wars aficionados can add to their collections and shop the following Star Wars Saga products, available now exclusively at Toys"R"Us stores nationwide and online at Toysrus.com/StarWars:
LEGO® Star Wars™ Battle Droid Troop Carrier from the LEGO Group
Bring in reinforcements at the Battle of Naboo with the LEGO® Star Wars™ Battle Droid Troop Carrier. Star Wars enthusiasts can help the Pilot Battle Droids unload the racks of Battle Droids and detachable blaster racks before the Gungan Warrior has time to take aim and fire. As featured in Star Wars: The Phantom Menace, this detailed transporter also features a detachable driver compartment that can be attached at either end, as well as hidden wheels to help it glide across the floor. The set includes a Gungan Warrior minifigure with a weapon, plus 2 Pilot Battle Droids and 12 Battle Droids with weapons. No batteries required. Ages 8 to 14 years.
LEGO® Star Wars™ Coruscant Police Gunship from the LEGO Group.
Slide open the cockpit, jump in and get ready to transport the Clone Shock Troopers into the heat of battle with this 481-piece LEGO® Star Wars™ set. As featured in Season 5 of Star Wars: The Clone Wars animated TV series, the Coruscant Police Gunship has sliding doors, folding wings and landing gear, 2 spring-loaded blasters and a rear weapon compartment containing 3 lightsabers and 2 blasters. Little builders can then deploy any of the 4 included minifigures: Anakin Skywalker, Ahsoka and 2 Shock Troopers. No batteries required. Ages 8 to 11 years.
Operation Star Wars™ Edition from Hasbro®
It's the game that brings Star Wars to the operating room. Little surgeons will be challenged to find and remove some special Defective Droid parts that are giving C-3PO and R2-D2 trouble. Players will find a Pain in the Neck, a Bad Memory Module, a Hiccupping Hologram, a Cranky Crankshaft and more. They can also earn Galactic Credits for successfully extracting these pesky parts from Droid friends. Caution is required, as R2-D2 will whistle and beep if kids touch the metal sides. Hands will have to be steady to win in this intergalactic version of Operation. Requires 4 "AAA" batteries (not included). Ages 6 years and up.
Star Wars™R2-D2’s in Trouble® Star Wars™ Edition Game from Hasbro®
R2-D2 is stuck in a force field in this Star Wars™ version of the classic Trouble® game, and it’s up to Luke Skywalker and C-3PO to set him free. When players move their pawns all over the board, the Pop-O-Matic die roller even makes real R2-D2 sounds. The player who gets them all to the finish area first, wins! Requires 3 "AAA" batteries (demo batteries included). Ages 5 years and up.
To download the official Toys"R"Us "Destination: Star Wars" logo, please visit: https://toysrus.sharefile.com/d-sfc41a3eeadd4eaf9.
*Event intended for children, ages 5 and older. Parental supervision required at all times. All giveaways and event materials are available while supplies last and will be distributed to participating children only. Limit one per child. Quantities limited; no rain checks.
**Discounted item must be of equal or lesser value to the lowest priced item purchased. Excludes nursery and apparel clearance items.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 869Toys"R"Us and Babies"R"Us stores in the United States, Puerto Rico and Guam, and in more than 725 international stores and over 240 licensed stores in 37 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.
SOURCE Toys"R"Us, Inc.