April 29, 2015 // Franchising.com // WEST PALM BEACH, Fla. – Sloan’s Ice Cream today announced a major development deal that will expand the brand into the Middle East.
West Palm Beach, Fla.-based Sloan’s – a premium brand combining innovative ice cream flavors with over-the-top aesthetics, including bold pink and neon green walls and heaping amounts of candy and toys – has signed a franchise development agreement with LMZ Cuisines, which is part of the esteemed Landmark Zenath Group. Headquartered in Dubai, Landmark Zenath Group owns and operates a collection of hotels, restaurants, real estate companies, engineering firms and media entities. Sloan’s Ice Cream will become part of LMZ Cuisines’ diversified investment base.
“When we first stepped inside Sloan’s in West Palm Beach, I realized this is the opportunity LMZ Cuisines has been searching for,” said S.M. Sadique, the managing director of Landmark Zenath Group and a renowned Middle Eastern businessman. “The creativity, energy and brilliant presentation of Sloan’s lured us in, and the ice cream is beyond incredible. Plus, the stores are simply magical – their fantasyland atmosphere speaks to the inner child in all of us.”
Terms of the agreement include LMZ Cuisines opening multiple units in the Middle East, in markets such as Dubai and Abu Dhabi. The first location will open in Dubai in early-fall 2015 at the BurJuman Center, a high-end, bustling mall in the heart of Dubai. It will be situated in the Center’s popular restaurant corridor.
Site selection is underway for additional Sloan’s Ice Cream locations in the UAE. The agreement calls for opening a total of five Sloan’s locations initially, with an opportunity to add more units.
“This is truly a one-of-a-kind opportunity,” said Deen Sadiq, group director of Landmark Zenath and the head of operations and development for the company. “We’re thrilled to expand with a concept that is celebrated for bringing smiles to the faces of its guests. LMZ Cuisines will establish the same tradition with Sloan’s in the UAE.”
In addition to this development agreement, Sloan’s is actively pursuing growth throughout the Middle East in similarly attractive markets. Firmly established as a concept that seasoned entertainment and restaurant ownership groups can expand with given the consumer appeal it commands, Sloan’s is a perfect fit for the lifestyle and shopping centers that have become extremely popular in the Middle East.
Since opening its first store in 1999 in West Palm Beach, Fla., Sloan’s has become an iconic, palatial tribute to ice cream. Today, there are six South Florida shops and one in San Diego. Expansion plans call for a total of 200 franchise units open and in development in the next five to seven years.
Sloan’s shops are community destinations like no other. Plush toys line the walls, homemade sweets fill the countertops, and rich original ice cream flavors made from the finest ingredients are scooped at a fervent pace as fanatical guests enter each store. The stores that Landmark Zenath Group develops will include the treats and atmosphere that has provided Sloan’s its cult following around the globe.
“Simply put, we created Sloan’s to be a dreamland for everyone, kids and adults of all ages, and our focus has never changed,” said Sloan Kamenstein, founder, owner and a classically trained chef who honed his craft at London’s Le Cordon Bleu culinary school and trained in kitchens throughout France. “The time has come to share Sloan’s yumminess around the globe and we’re thrilled about expanding our huge following into the Middle East, and doing so with LMZ Cuisines. With their qualifications, Sloan’s has a bright future in Dubai and beyond.”
Kamenstein himself has designed the complete menu of creative ice cream, candy and sweet treats. These include dozens of innovative flavors such as Tracy’s Scrumptious Pretzel (caramel ice cream with milk chocolate covered salty pretzels and peanut butter swirls), Cookie Monster (made with homemade chocolate chip cookies) and Mom’s Apple Pie (apple pie ice cream with pieces of homemade apple pie).
Ideally suited for experienced restaurant, retail and hospitality franchise investors, as well as husband and wife teams and multi-generational investment groups, Sloan’s has demonstrated a track record of achievements in every economic climate. Owners of Sloan’s franchise units receive ongoing training and support, along with invaluable insight and leadership from Kamenstein and his franchise development team.
A true icon of South Florida, Sloan’s is renowned for its award winning luxury ice cream flavors, candies and world-class bakery items. The brand’s signature pink walls and ceilings, along with the plush toy collection lining its walls add to Sloan’s fun, funky experience, which includes magical glass bathroom doors. In 1999, Sloan Kamenstein, a classically trained chef and ice cream connoisseur, created Sloan’s along West Palm Beach, Florida’s famed Clematis Street.
For more information about Sloan’s, visit www.sloansicecream.com. To learn more about available franchise opportunities, visit www.sloansicecream.com/franchise, call (561) 839-3000 or e-mail David Wild at firstname.lastname@example.org.
LMZ Cuisines is a leading food and beverage entity in the UAE; a part of the Landmark Zenath Group operating several restaurant groups, targeted to different market segments.
These are mainly tie-ups with leading chains interested in launching their popular brands in the Middle East. They include Big Daddy’s New York (an American diner), Sloan’s Ice Cream (an American luxury ice cream, candy, sweets and toys wonderland), YogurBerry frozen yogurt, Lemongrass Thai Restaurant, Reem Al Bawadi (popular Arabic cuisine), Cream Centre (an Indian, Vegetarian multi cuisines restaurant), Barrio fiesta (a high-end Filipino casual diner franchise from Philippines), Tapa King (a Filipino quick-serve restaurant franchise from the Philippines), Sangeetha Vegetarian Restaurant (an internationally popular South Indian restaurant chain) and Ponnusamy (a popular south Indian non-vegetarian chain from India).
LMZ Cuisines’ goal is to expand its portfolio of brands across the region while adding more concepts and ideas. The company is currently in negotiations with famous international brands to add even more diversity to the UAE’s vibrant gastronomic scene.
For more information about LMZ Cusines , visit www.lmzcuisines.com, call (+971) 52 9889575 or e-mail Ronald D’Souza at email@example.com.
SOURCE Sloan’s Ice Cream
All Points Public Relations