April 30, 2015 // Franchising.com // DENVER - ABOVE, the award-winning RE/MAX network magazine, has transitioned to an all-digital public platform. The website, remax.com/above, allows the RE/MAX network to communicate agent successes, productivity and best practices worldwide to real estate professionals inside and outside the network.
“RE/MAX Associates have more real estate sales experience than other real estate agents and, as a result, many insights and strategies to share,” said Mike Reagan, RE/MAX Senior Vice President, Brand Marketing. “The all-digital ABOVE was designed as a tool for today’s real estate agents, unlike any other in the marketplace. The online publication encompasses the RE/MAX culture, but it does so much more. There’s value for every agent who wants to build more business.”
Shareability, social engagement and interactivity played a major role in the magazine’s evolution toward becoming all-digital. In addition to its sleek new design, ABOVE is now able to expand its functionality and features, including an advanced search option and a full archive of previous ABOVE issues. Also, an email subscription is now available, which allows readers to receive notifications when new issues and top features are live on the site.
A variety of tabs make navigation simple by emphasizing different areas of focus for readers, including building your business, success stories, specialties like commercial and luxury real estate and community involvement. The Quick Tips section is for the agent who wants top ideas at-a-glance. A buyers and sellers section allows agents to provide valuable content to their clients, such as “5 Financial Missteps to Avoid When Buying a Home.”
ABOVE debuted in print in 2011 and launched a public website shortly after in 2012. In October 2014, ABOVE was recognized for its creative custom content by Content Marketing Awards and for its superior writing by APEX Awards for Publication Excellence.
For more information about ABOVE, please visit remax.com/above.
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence.
Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. Nobody sells more real estate than RE/MAX.
RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX).
With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.
For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com.
For the latest news about RE/MAX, please visit www.remax.com/newsroom.
SOURCE RE/MAX Network