April 30, 2015 // Franchising.com // KANSAS CITY, Mo. – United Country Real Estate – the nation’s largest lifestyle and rural real estate company – has experienced significant growth increasing its network of nearly 600 offices by double digits. Forty five new real estate offices joined the franchise since 2014. These new offices will help to strengthen the firm’s already 5,000-strong network of lifestyle and country real estate professionals.
“Launching the ‘new’ United Country – with an enhanced marketing system, new technology platform, exciting new logo and lower simplified royalty structure – gave a 90-year-old market leader the momentum of a new and progressive innovator,” said Richard Thompson, national executive vice president of sales. “The impact is most evident in the number of new real estate offices, auctioneers and agents inquiring about franchises opportunities this year. We are seeing unprecedented inquiries from lifestyle and country-focused real estate professionals nationally. Offices and agents who specialize in country homes, waterfront, mountain, coastal and vacation properties, farmland, ranches, vineyards, timberland, hunting properties, recreational land and other lifestyle properties are looking for better ways to expand the advertising exposure of their listing beyond their local area.
“It’s exciting to see over eight years of program enhancements attracting the very best brokers, agent and auctioneers to the United Country program,” Thompson said. “As we continue to expand our expertise and marketing support for the special properties types found in our non-urban markets more of the most talented specialists are seeking us out.”
“These are exciting times for all of us and for the brand, ‘new again’ as we celebrate 90 years,” said Mike Duffy, president of United Country Real Estate. “We are beginning the next chapter of one of the oldest, most pioneering brands in U.S. history – a new chapter that has taken us to new heights and continues to demonstrate to the world that we truly have the most powerful real estate marketing system, dedicated since 1925 to exposing local properties more broadly.”
Since the beginning of 2014, the lifestyle and country real estate firm added new 45 offices in the following markets:
For more information about United Country Real Estate, call 800-999-1020 or visit their website at www.UnitedCountry.com.
United Country Real Estate – a division of the United Real Estate Group – is the leading, fully integrated network of conventional and auction real estate professionals. The company has been an innovator in lifestyle and country real estate marketing since 1925. United Country supports nearly 600 offices and 5,000 real estate professionals across four continents, with a unique, comprehensive marketing program. The exclusive program includes the highest ranked and largest portfolios of specialty property marketing websites, unequaled national print advertising, the largest internal real estate advertising agency, an extensive buyer database of more than 500,000 opt-in buyers and additional proprietary programs to advertise properties more broadly.
2820 NW Barry Road
Kansas City, MO 64154
Public Relations Department