Taco Bell® Announces National Breakfast Defector Day

With Free Bacon or Sausage Biscuit Taco for America on Cinco De Mayo

May 01, 2015 // Franchising.com // What’s better than a delicious breakfast to kick-start your day? How about a free delicious Biscuit Taco from Taco Bell®? In another Taco Bell first, the brand made the very special announcement via the live streaming app, Periscope.

This past March, Taco Bell unveiled its newest breakfast innovation, the Biscuit Taco, along with a bold Breakfast Defectors campaign empowering people to change their morning routine and enjoy the next generation of breakfast at Taco Bell.

Taco Bell will be celebrating Breakfast Defector Day on Cinco de Mayo (May 5) and will give away one free Biscuit Taco per customer between 7 and 11am (local time) at participating Taco Bell restaurants.

The Biscuit Taco features a warm, fluffy, buttery biscuit, folded in the shape of a taco and filled with classic breakfast flavors that people love like bacon or sausage with eggs and cheese. Customers can also try other craveable breakfast menu items like the AM Crunchwrap, Cinnabon Delights coffee or Mountain Dew Kickstart.

Check out Taco Bell’s social channels to stay up to date on the latest Taco Bell news: Facebook.com/tacobell (Facebook), YouTube.com/tacobell (YouTube), @TacoBell (Twitter), tacobell (Instagram) and @tacobell (Periscope).

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet inspired Cantina Power Menu and lower calorie Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed the Beat® music program and nonprofit organization, the Taco Bell Foundation for Teens. Taco Bell and its more than 350 franchise organization have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.

Like: www.facebook.com/tacobell
Follow: @TacoBell
Subscribe: www.youtube.com/tacobell

SOURCE Taco Bell Corp.

Media Contact:

Public Relations
949-863-3915.
1 800-TACO BELL.

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