Caribou Coffee Takes Cold Brew to the Next Level with New Crafted Press Cold Coffee Drink
Handcrafted cold brew drink with real, simple ingredients permanently added to menu.
May 04, 2015 // Franchising.com // MINNEAPOLIS - Caribou Coffee has proudly served premium cold press coffee (also known as cold brew) since the company's inception more than two decades ago. Today, the Minnesota-based coffeehouse is taking its original cold press to the next level with the introduction of Crafted Press cold coffee to its menu nationwide.
Crafted Press is handcrafted with cold press coffee, which Caribou Coffee has always steeped to perfection for at least 12 hours, and blended (without ice) with just the right combination of real cream and sugar. Then, ice is poured over the "secret blend" to maintain the frothy top, creating a smooth, delicious, low calorie drink. A medium Crafted Press has only 100 calories. The Crafted Press drink is also available with a splash of vanilla, chocolate or caramel or can be customized with any other favorite flavor.
"After launching an indulgent limited-time only Creamy Cold Press drink last summer, we knew we wanted to add a permanent cold brew drink to our menu, but in listening to our customers we wanted to simplify it," says Michele Vig, SVP of Marketing and Product.
"We think that our new Crafted Press, with its refreshing taste and lower calories, is the perfect addition to the cold press drink list at Caribou and has the potential to become our guests' new go-to summer drink."
Based on size, Crafted Press drinks range in price from $2.59 - $3.29. Flavored Crafted Press drinks range from $2.99 - $3.69.
Caribou Coffee will sample Crafted Press at local sporting events and other warm weather activities throughout the summer. Visit the brand on Facebook, Twitter or Instagram for more details. Sign up for Caribou Coffee's loyalty program, Caribou Perks, at www.CaribouPerks.com and download the new mobile app at any app store.
About Caribou Coffee
Founded in 1992, Caribou Coffee is the second largest company-operated premium coffeehouse in the United States with more than 273* company owned stores and 127* domestic license locations in 18* states and 203* international franchise stores in 10* countries. Caribou Coffee provides high quality, handcrafted beverages and food options to fuel life's adventures, both big and small. Known for a commitment to sustainability, the Company was the first major U.S. coffeehouse to serve 100% Rainforest Alliance Certified™ coffees and espresso. Caribou Coffee products can also be found in grocery stores, mass retailers, club stores, foodservice providers, hotels, entertainment venues and online. For more information, visit www.cariboucoffee.com.
*Store counts are accurate as of May 2015. For updated numbers contact firstname.lastname@example.org.
SOURCE Caribou Coffee
Legend Public Relations
373 Park Avenue South, 3rd Floor
New York, NY 10016
Main Line: (212) 679-6844