May 01, 2015 // Franchising.com // MINNEAPOLIS – You don’t have to be a kid or visit a carnival to get a taste of this DQ fan-favorite flavor that is back for a limited time. The Cotton Candy Blizzard Treat makes its return as May’s Blizzard of the Month following a landslide vote from the DQ brand’s most loyal Fans.
To celebrate its 75th Fanniversary, the DQ brand put the fate of a Blizzard flavor in Fans’ hands, asking them to vote which delectable flavor of the past they’d like to see again. The votes overwhelmingly came in for the Cotton Candy Blizzard Treat, earning it a top spot on the DQ brand’s Best Blizzard Menu Ever, featuring the greatest collection of past and present Blizzard Treats ever assembled. The limited-time offered Cotton Candy Blizzard Treat includes amazing cotton candy topping and irresistible sprinkles blended with DQ creamy vanilla soft serve, creating a sweet and unique treat for Fans of all ages craving a taste of childhood.
“We wanted the development of the greatest Blizzard Treat menu to come from our Fans,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “Without our Fans, we wouldn’t be celebrating 75 years. Our Fans continually ask us on our social channels to bring back the Cotton Candy Blizzard Treat. They’ve voted, they’ve asked and we’ve listened. We’re bringing it back for our Fans.”
In addition to Fans’ #1 favorite flavor, the DQ brand will also have new flavors featured on the Best Blizzard Menu Ever, like the brand new Brownie Cookie Dough Blizzard Treat, and may lead DQ Fans to find a new favorite. The Brownie Cookie Dough Blizzard Treat is a delicious combination of decadent brownies, real chocolate chip cookie dough, rich hot fudge and choco chunks blended with creamy vanilla soft serve, sure to please any Fan looking for an indulgent treat.
Both of the May Blizzard flavors, as well as all 15 Blizzard Treats that are showcased in the DQ brand’s Best Blizzard Menu Ever, are also offered as a DQ Blizzard Cake.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the brand at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 9.6 million friends and become a friend at facebook.com/dairyqueen.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,400 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
SOURCE American Dairy Queen Corporation (ADQ),