May 07, 2015 // Franchising.com // ST. PETERSBURG, FL - To bring awareness to the country’s largest single day food drive, Valpak® will feature the Stamp Out Hunger food drive sponsored by the National Association of Letter Carriers on 36 million blue envelopes this month, reminding consumers to donate non-perishable food items to help support families that need assistance.
The food drive will be held Saturday, May 9, with letter carriers throughout the nation once again picking up bags of donated food from the communities they serve.
“Letter carriers are in the neighborhoods every day and they see the families, children and senior citizens that need help,” said Michael Vivio, president of Cox Target Media and Valpak. “We encourage the public to make a difference and donate items to help food pantries around the country feed families that face food insecurity,” said Vivio.
Valpak has promoted the campaign for 12 years now to support the NALC and the work they do delivering Valpak envelopes to households each month. Other companies sponsoring the campaign include United Way, Feeding America, United States Postal Service, the National Rural Letter Carriers Association and the AFL-CIO.
Last year, the NALC Stamp Out Hunger food drive collected 72.5 million pounds in non-perishable donations.
Hunger affects about 49 million people around the country, including millions of children and senior citizens. The NALC food drive first began when letter carriers started seeing the need in the neighborhoods they served. Because many children receive support from school programs, families are affected when children are out of school for the summer. In addition, food bank supplies are usually depleted by late spring when donations received during Thanksgiving and Christmas holidays are long gone.
Valpak encourages the public to participate by filling up a bag (or more) with items such as soup, cereal, peanut butter, rice, canned fruits and vegetables, canned protein such as tuna, chicken and turkey and other non-perishable items.
Valpak franchisees across the country are getting involved, too, using Valpak specially marked inserts to help raise awareness; and are serving as drop-off locations and organizing volunteer efforts in their communities.
For more information about the annual Stamp Out Hunger food drive, visit www.facebook.com/StampOutHunger.
Valpak® is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Valpak marketing consultants live and work in your neighborhood. We know what your customers want (we are them!) and can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 40 million homes receive our Blue Envelope® of savings and traffic on valpak.com and our syndication partner sites exceeds 110 million. Backed by the muscle of Cox Target Media, Inc., your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.