May 13, 2015 // Franchising.com // ATLANTA - “Fast-fine” dining innovator Fresh To Order (f2o) has awarded a three-unit deal with restaurant and convenience store experts Tony Chong and Daryl Ortiz, partners of The Kephas Group. The pair plans to bring Fresh To Order’s chef-driven menu of freshly prepared, healthy dishes to diners in the Philadelphia area next year. It will be the first Fresh To Order restaurants in Pennsylvania.
Franchisees Chong and Ortiz plan to open the first restaurant by summer of 2016. They are currently in the process of selecting locations for the three restaurants and have targeted King of Prussia, Center City, and the Main Line. In addition to upscale, fast-casual dining, they will offer catering for area businesses and events.
“We are confident that Fresh To Order will do well in Philly and throughout the state,” said Tony Chong, long time Philadelphia resident and partner of The Kephas Group. “We think the menu offerings are just what the dining scene in Philly needs and what the community will love.”
Chong and Ortiz have more than 40 years combined franchise experience. Ortiz has worked on the corporate side and both have extensive franchising experience. Their current retail food holdings include 7-Eleven, PrimoHoagies and East Coast Wings.
Earlier this year, Fresh To Order announced three other major market expansions, including Texas, North Carolina, and South Carolina. Multi-unit agreements have been signed for Dallas, TX; Charlotte, NC; Gwinnett County, GA; Knoxville, TN and Greenville, SC. The brand is also opening corporate-owned units in high-traffic growth areas such as the CNN Center in Atlanta and Atlanta’s Hartsfield-Jackson airport.
"We are delighted to bring our wonderful brand to the Philadelphia area with such experienced operators” said Pierre Panos, Fresh To Order Founder and CEO. “We’ve been planning our expansion North for a long time, and we think Philadelphia is the perfect place to start.”
Recognized by Nation's Restaurant News as a "Hot Concept" and "Breakout Brand," Fresh To Order combines the quality of food fine-dining restaurants are known for with the efficient service and price point of fast casual. Its soups, salads and sandwiches are made to order in less than 10 minutes for an average ticket price of $10. In addition, Fresh To Order is a member of the National Restaurant Association's Kids LiveWell program, designed to help parents make the healthful choice the easy choice for their children when dining out. Combine Fresh to Order’s focus on healthier, flavorful menu choices with its open-kitchen set-up and commitment to great customer service, and you have an experience like nothing else in the category.
Franchise opportunities throughout the South, Mid-Atlantic and Midwest states are available. For franchising information, visit http://www.f2ofranchise.com/.
Founded in 2006, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operating platform and price point of fast casual. With a mission to serve "Incredible Food" in under 10 minutes for around $10, f2o serves a menu of recognizable favorites with a flavorful twist, such as chef-inspired entrees, Panini sandwiches, soups and Perfect Bite Salads©. Quickly becoming one of the industry's most admired food concepts, Fresh To Order was recently named a Hot Concept! and a Top 50 Breakout Brand by Nation’s Restaurant News, and selected as among QSR Magazine’s Best Franchise Deals. For up-to-the-minute information join us on Facebook www.facebook.com/fresh2order, or visit www.freshtoorder.com and www.f2ofranchise.com.
SOURCE Fresh To Order (f2o)
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