May 14, 2015 // Franchising.com // New York, NY - The Halal Guys, the innovative American Halal food concept based in New York City, has partnered with Fransmart and announced the signing of four new multi-unit franchise deals outside the home market of New York City. Over 20 new restaurants will open in New Jersey, Philadelphia, Atlanta and Chicago.
The Halal Guys have signed agreements for over 200 units in the first year of franchising, but are still looking for qualified franchisees to grow the brand in major available markets worldwide. With territories selling quickly, Fransmart, The Halal Guys’ exclusive Franchise Development Partner, plans to focus expansion on top real estate markets, seeking sites in mass gathering areas like airports, train stations, malls, and neighborhoods with a significant late night demand.
Since joining forces with Fransmart and announcing the launch of a franchise program in 2014, The Halal Guys has opened two corporate brick-and-mortar restaurants in Manhattan, and has over 200 franchise units in development. Development territories include Houston, Austin, Washington, D.C., Virginia, Connecticut, and the entire state of California, which sold out within the first months of franchising, as well as international locations for the Philippines, Malaysia and Indonesia.
The franchisees worked with Fransmart VP of Sales, Ryan Durishin, and Senior Director of Development, Paul Tran, on their agreements and have committed to developing at least 5 units in each territory.
A 2014 article in Bloomberg Businessweek on The Halal Guys’ expansion says, “The original Halal Guys in Manhattan is a thing of local legend…” and some reviews from the brand’s devoted customer fan base say: “Best Halal food in the world…” “These guys ARE different” and “Amazing. A ‘must’ when in NYC.”
The World Famous The Halal Guys is the undisputed leader in American Halal Food. The New York Post calls The Halal Guys “perhaps the city’s most famous open-air dining destination.” The Halal Guys is the #1 Most Yelped business in all of NYC, and as reported by Time Magazine, we are in the Top 10 Most Yelped businesses in the entire United States. Featuring our fan-famous secret recipes and only the highest quality, proprietary ingredients, The Halal Guys is the largest American Halal Food concept in the world. Founded in 1990 by Mohamed Abouelenein, Ahmed Elsaka and Abdelbaset Elsayed, The Halal Guys is now franchising worldwide via a new fast casual / QSR restaurant format. Featuring only the highest quality, proprietary ingredients, The Halal Guys is the first American Halal food chain in the fast casual / QSR segment. Called “one of the longest-running and best-known food-cart businesses in New York City” by the New York Times, The Halal Guys was named Buzzfeed’s #1 Most Popular Food Truck for 2013, and was recently featured on Bloomberg Television and Fox News, and in Entrepreneur.
SOURCE The Halal Guys