Auntie Anne’s Announces a Cheesy Twist to the Pretzel Lineup

Iconic Soft Pretzel Franchise Introduces New Cheddar Stuffed Pretzel Nuggets

LANCASTER, Pa. - May 18, 2015 - (BUSINESS WIRE) - Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise, announced today the arrival of a new, limited-time only menu item to join its wide array of freshly-baked pretzel products. Available nationwide beginning May 18, Cheddar Stuffed Pretzel Nuggets offer the freshly baked taste of everyone’s favorite soft pretzel, filled with melted cheddar cheese in a convenient bite-size nugget.

“We take a great amount of pride in everything we do and are excited to see that the product tested so well with our guests that it earned a spot on our menu nationwide.”

The new Cheddar Stuffed Pretzel Nuggets are a limited-time menu offering through December 2015 and like all Auntie Anne’s pretzels, are freshly baked all day long. The average price point of the new product will be $4.99 and will allow guests to satisfy cravings any time of the day while out shopping or traveling.

“With the introduction of the Cheddar Stuffed Pretzel Nuggets, we are continuing to offer our guests new options in fresh-baked convenience and portability,” said Heather Neary, Vice President of Global Marketing for Auntie Anne’s. “We take a great amount of pride in everything we do and are excited to see that the product tested so well with our guests that it earned a spot on our menu nationwide.”

The Cheddar Stuffed Pretzel Nuggets will mark the brand’s first new pretzel product to join the menu since the roll-out of Mini Pretzel Dogs in 2013.

The new bite-sized item won’t be the only addition to the menu this summer. Auntie Anne’s will also bring back its Peach Lemonade Mixer and introduce the new Limeade and Cherry Limeade Mixers for a limited time. The beverages will accompany Auntie Anne’s Lemonade and Lemonade Mixers to bring a fresh chill to the summer.

Other core products in Auntie Anne’s lineup include Original, Cinnamon Sugar, Pepperoni, Roasted Garlic Parmesan, Sour Cream & Onion, and Sweet Almond pretzels, along with the Pretzel Dog. Dipping sauces are available in savory and sweet flavors from Cheese Dip to Marinara, Caramel Dip, and Light Cream Cheese.

The purchase of any of these items will allow guests to earn points towards the redemption of free pretzels and signature Auntie Anne’s items through the My Pretzel Perks app. The My Pretzel Perks app is available for download for free in Apple’s App Store and Android’s Google Play Store. The app allows users to accumulate points for every $1 spent at any Auntie Anne’s location. My Pretzel Perks loyalty members also receive free pretzels on their birthday and exclusive information about fresh, new products.

About Auntie Anne’s

At its more than 1,500 locations around the world, Auntie Anne’s mixes, twists and bakes pretzels from scratch all day long in full view of guests. Auntie Anne’s can be found in malls, outlet centers, and Walmarts, as well as in non-traditional spaces including universities, airports, travel plazas, amusement parks, and military bases. In addition, it has extended the brand onto retailer’s shelves and also serves as a distributor for fundraising products. Available at select retailers nationwide, pretzel fans can enjoy Auntie Anne’s prepare-at-home products, from frozen Classic and Cinnamon Sugar Soft Pretzels and Pretzel Nuggets, to frozen Pretzel Dogs and Pretzel Pocket Sandwiches, to a versatile Pretzel Baking Kit. For more information, visit Auntie Anne’s website, Facebook page, Twitter or YouTube account.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.

SOURCE Auntie Anne’s

Contact:

Lindsey Warriner
Fishman Public Relations
847.945.1300
lwarriner@fishmanpr.com

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