May 18, 2015 // Franchising.com // WASHINGTON, DC - This May, popular fast casual chain California Tortilla will open a new location in the recently-remodeled L’Enfant Plaza food court, bringing their imaginative Mexican menu to downtown DC’s hungry lunch crowd. California Tortilla will join popular lunch options like Potbelly and Roti in L’Enfant Plaza’s East Food Court.
Since the first store opened in 1995 in Bethesda, MD, the fast casual concept built a name for itself with fresh Re-Imagined Mexican fare, creative promotions and a unique personality, developing a loyal fan base of “Cal-Torters,” (aka Burrito Elitos), in the DC area and beyond. This will be the 46th California Tortilla location company-wide, and the 27th restaurant in the DC metro area.
To celebrate their grand opening later this month, they’ll be giving out free chips and queso to customers all day long. What’s more, the first 20 customers in line that morning will win free burritos for a whole year.
“In recent years, we’ve seen tremendous growth, expanding up and down the East Coast into new markets—but DC will always be our home,” said Robert Phillips, President, California Tortilla. “We couldn’t be more excited to open another California Tortilla restaurant right in the heart of downtown Washington DC.”
The L’Enfant Plaza location will operate from 11am – 7pm Monday through Friday, open Saturdays seasonally (call to verify). The restaurant seats 30, with additional seating throughout the East Food Court.
For more information, please visit www.californiatortilla.com; facebook.com/caltort or @caltort.
Fast casual leader California Tortilla serves fresh, made-to-order, delicious, award-winning signature burritos, quesadillas, and salads all grounded in a foundation of Mexican cuisine yet combined with imaginative flavor combinations and customization opportunities. They are Mexican Re-Imagined. Based in Rockville, MD, the fast-casual chain has over 40 locations across the East Coast in Maryland, Virginia, Pennsylvania, Delaware, Massachusetts, New Jersey and the District of Columbia. They are best known for their fresh food, unique recipes, innovative promotions, customer and community engagement via Twitter, Facebook and their famous newsletter, Taco Talk.
For more information and to inquire about franchising opportunities, please visit www.californiatortilla.com or call 301-545-0035.
SOURCE California Tortilla