First Watch To Open First Denver-Area Restaurant
The new restaurant is one of eight planned First Watch restaurants along the Front Range.
May 12, 2015 // Franchising.com // DENVER, Co – First Watch Restaurants, the nation’s leader in Breakfast, Brunch and Lunch, announced it will open its first Colorado location Tuesday, May 26, at 7 a.m. at 100 E. 120th Ave., unit G-140, in Northglenn’s Webster Lake Promenade. The new restaurant on the southeast corner of I-25 and 120th Avenue is the first of eight planned First Watch restaurants between Fort Collins and Colorado Springs as part of a franchise agreement with Fresh Start Colorado, LLC.
Rich Boyle, the franchise group’s managing partner for the new First Watch restaurant, is no stranger to the restaurant scene in Colorado. He served as a franchisee for Burger King in the Centennial state for about 30 years, where he also served on the National Franchisee Association’s Marketing Committee. Boyle and his business partner, Bill Schuck, will operate the eight Colorado First Watch locations that are scheduled to open during the next five years.
“I’ve been lucky enough to call Colorado home for decades, and we know that opening this new First Watch is the start of a wonderful thing for the Denver metro area,” said Boyle. “This city is so full of incredible restaurants and culture, and I’m confident that the foodies here will love the fresh ingredients and unique menu items First Watch is bringing here.”
“Rich and Bill have extensive experience in the restaurant industry and have called Colorado home for many years, and we know they’ll do an amazing job showing Northglenn everything First Watch has to offer,” said Chris Tomasso, chief marketing officer for First Watch. “We’re thrilled to bring First Watch’s new design and some of the new menu items we’ve been working on to our friends in Colorado.”
The Northglenn First Watch will offer indoor and outdoor seating and feature the company’s latest interior design, which combines farm fresh elements with a more high-energy, urban vibe.
The new restaurant will also offer options from First Watch’s new Fresh Juice Bar, juiced in-house daily from fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve the company’s exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America. The Northglenn First Watch will also offer healthy, flavorful favorites like house-made granola and salsa, organic greens, house-roasted vegetables and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast and lunch offerings.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. The company was named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News, a 2014 Top Franchise Value by FSR Magazine and the recipient of the 2014 Menu Masters Award for Best Healthful Innovation for its Quinoa Power Bowl and the 2015 Consumer Picks award for Family Dining. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 130 restaurants in 17 states. It also operates 19 restaurants under The Good Egg name in Arizona and one Bread & Company restaurant in Nashville with another under development. For more information, follow First Watch on Twitter, like it on Facebook and visit www.firstwatch.com.
SOURCE First Watch