W Los Angeles – West Beverly Hills Unveils $25 Million Transformative Renovation
Restyled Dynamic Hotel Injects Cutting-Edge Design, New Signature Programming, and Whatever/Whenever® Service into a Modern Day Hideout
LOS ANGELES - May 18, 2015 (BUSINESS WIRE) - W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced the completion of the highly anticipated $25 million renovation of W Los Angeles – West Beverly Hills, formerly known as W Los Angeles – Westwood. Nestled between the foothills of Beverly Hills and Bel-Air, while just minutes from Los Angeles’ Sunset Boulevard and the famed beaches of Santa Monica, the transformation, led by Dawson Design Associates, creates spaces where travelers can immerse themselves in a quintessential Los Angeles experience – hidden bungalows, fantastic service and innovative dining concepts. The top-to-bottom renovation also includes a new destination restaurant, STK, through a partnership with The ONE Group which is scheduled to open this summer. STK will also provide an updated menu concept at WET®, the stunning and lushly landscaped ground-level pool featuring classic California-style cabanas, for the ultimate escape.
“W Los Angeles – West Beverly Hills has always been beloved by guests and locals alike, and this multimillion dollar transformation signals the next era for the hotel,” said Anthony Ingham, Global Brand Leader for W Hotels. “As part of our overall strategy alongside our ownership groups, we continue to invest in our North American portfolio ensuring first-class service, modern design and innovative guest experience.”
A Restyled Icon Provides Escape within a Cultural Capital
Drawing inspiration from the iconic bungalows of Beverly Hills, W Los Angeles – West Beverly Hills has unveiled 297 newly re-imagined suites, including an Extreme WOW suite (the W brand’s take on the Presidential Suite) that comes equipped with an intimate, state-of-the-art screening room. Fresh and contemporary in décor while maintaining a bold and modern design, each suite is detailed with sleek sectional sofas and sophisticated lighting, along with louvered windows and filtered light, evoking the feeling of seclusion within a Beverly Hills garden retreat.
“Our goal was to create an engaging and energetic luxury experience rich in texture and ambiance that allows guests to capture the intrigue and illusion indicative of Los Angeles,” said Andrea Dawson Sheehan, the Firms Design Director.
Beneath an artistic canopy of floating back lit sculptures that seamlessly transition from day to night, guests are welcomed into the signature W Living Room (the W take on the staid hotel lobby) with vibrant pulsating lights that sync with the beat from the DJ. Located within a hidden alcove and adjacent to the Living Room Bar, the Oasis is the heart of the redesigned Living Room and features a stunning 12 foot water wall, reflecting ever-changing projections and further luring guests inside of the W experience.
“The completion of this multi-million dollar renovation marks the beginning of the next chapter for W Los Angeles – West Beverly Hills,” said Mark Eberwein, General Manager. “Whether visiting us for work or for play, our stunning new design and prime location allow guests to find a true escape within bustling Los Angeles.”
W Los Angeles – West Beverly Hills features refreshed event spaces that are the ideal destination for press junkets, weddings, conferences, meetings and other events for the next generation of luxury travelers who have a unique appetite for design-led experiences that challenge the status quo of traditional luxury hotels. Guests and savvy locals have access to the signature BLISS Spa®, providing both a retreat for detoxing and a beautifying boost for what’s to come. The 7,000 square foot tension-fighting spa features ten treatment rooms, movie-while-you-manicure nail stations, luxe men's and women's lounges, the Bliss Spa store, trademark touches like rhythm & blues tunes and the legendary brownie buffet. The hotel also provides the ultimate in insider access to guests, including Rendition - a new live music series taking place the last Thursday of every month at 8 p.m. in Living Room Bar.
For more information visit www.wlosangeles.com or follow the hotel on Facebook: www.facebook.com/wlosangeles, For more information on W Hotels Worldwide, visit www.facebook.com/whotels or follow @WHotels on Twitter and Instagram.
About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 46 hotels and retreats, including 17 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 15 years of proven success, W Hotels is on track to reach 60 hotels by 2017. W Hotels have been announced for Changsha, Shanghai, Amsterdam, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Chengdu, Suzhou, New Delhi, and Kuala Lumpur, while upcoming W Retreats include Goa, India. For more information, visit www.whotels.com or www.facebook.com/whotels. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com. Follow @WHotels on Twitter and Instagram.
About Pebblebrook Hotel Trust
Pebblebrook Hotel Trust (NYSE:PEB) is a publicly traded real estate investment trust (“REIT”) organized to opportunistically acquire and invest primarily in upper upscale, full-service hotels located in urban markets in major gateway cities. The Company owns 35 hotels, including 29 wholly owned hotels with a total of 6,948 guest rooms and a 49% joint venture interest in six hotels with a total of 1,775 guest rooms. The Company owns, or has an ownership interest in, hotels located in 11 states and the District of Columbia, including: San Francisco, California; Los Angeles, California (Hollywood, Santa Monica, West Hollywood and West Beverly Hills); New York, New York; Boston, Massachusetts; San Diego, California; Portland, Oregon; Buckhead, Georgia; Seattle, Washington; Washington, DC; Philadelphia, Pennsylvania; Miami, Florida; Columbia River Gorge, Washington; Nashville, Tennessee; Bethesda, Maryland and Minneapolis, Minnesota. For more information, please visit us at www.pebblebrookhotels.com and follow us on Twitter at @PebblebrookPEB.
About The ONE Group
The ONE Group is a global hospitality company that develops and operates upscale, high-energy restaurants and lounges and provides hospitality management services for hotels, casinos and other high-end venues both nationally and internationally. The ONE Group’s primary restaurant brand is STK ®, a modern twist on the American steakhouse concept with locations in major metropolitan cities throughout the U.S. and in London. STK Rebel SM, a more accessibly priced STK ® with a broader menu, is an extension of the STK ® brand. The ONE Group’s food and beverage hospitality services business, ONE Hospitality SM, provides the development, management and operations for premier restaurants and turn-key food and beverage services within high-end hotels and casinos. Additional information about The ONE Group can be found at www.togrp.com.
SOURCE Starwood Hotels & Resorts Worldwide, Inc.
W Hotels Worldwide
The Brandman Agency
The Brandman Agency
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