MANILA, PHILIPPINES - (Marketwired - May 20, 2015) - Chem-Dry, the world's largest floor cleaning franchise, will soon open in the Philippines thanks to a South Korean investor who is eager to bring the brand to the island nation of 107 million people.
Yea hoon Lee joined Chem-Dry of South Korea as a sales manager in 1992, and bought the master franchise rights for that nation in 2006. Lee bought the Chem-Dry brand in South Korea to compete head-to-head against another floor cleaning company. "Chem-Dry offers a better product," he says. "It is safer, the cleaning solutions are natural, and it dries much more quickly."
Those advantages have helped Chem-Dry win clients like hotels and office buildings, as well as residential cleaning customers who know they can trust Chem-Dry to do a great job cleaning carpets, tile, stone and other surfaces.
Lee decided to expand into the Philippines because he saw it as a perfect opportunity. Lee says that the emerging economy of the Philippines reminds him of South Korea in the early 1990s. He sees a similar future for the Philippines. Language was another factor in his decision. Lee speaks English, and knew that would help him communicate with customers and employees in the Philippines. Chem-Dry of the Philippines will be based in Manila.
Chem-Dry, which has 3,500 franchise units in nearly 50 countries worldwide, has been expanding its international partnerships since 1987. In addition to the expansion into the Philippines, Chem-Dry has recently engage master franchises to bring the brand to Spain, India, Egypt and France. The company expects to announce more deals in coming weeks, and is seeking entrepreneurs interested in becoming master franchises in Poland, Turkey, Germany, Morocco, Brazil and Czech Republic.
"Chem-Dry has been Entrepreneur magazine's top-rated floor cleaning franchise for more than two decades, and we've helped franchisees create thriving businesses since 1977 in the United States and around the world since 1987," said Joe Manuszak, Director of International Development. "Our proprietary equipment and solutions allow our master franchises to offer a level of service that is untouchable, and that wins them clients."
Chem-Dry uses all-natural, Green-Certified cleaning solutions and patented equipment to clean a wide array of floor surfaces such as rugs, carpet, stone and tile, as well as other surfaces including upholstery and drapes, serving the residential and commercial markets.
To achieve our expansion, Chem-Dry also offers a conversion program for existing businesses that are interested in becoming part of a growing global brand. For more information, visit www.chemdryfranchise.com/international.
Chem-Dry Director of International Development