June 01, 2015 // Franchising.com // NAPLES, Fla. - Amsterdam Falafelshop today announced plans to bring the brand’s award-winning falafel to South Florida. Local entrepreneur Ajay Patel signed a multi-unit franchise agreement to launch four new shops in Miami, Fort Lauderdale and surrounding communities. He is planning to open the first location in Miami Beach early next year.
Based in D.C., the fast-growing fast casual franchise concept has already captured widespread admiration in the nation’s capital and beyond for its tasty falafel and authentic atmosphere.
“I am looking forward to bringing the brand’s authentic, fresh falafel to communities throughout South Florida,” said Patel, who owns and operates a chain of successful sandwich shops. “During my research, I saw many other food franchises and even some falafel concepts, but I was impressed by Amsterdam Falafelshop because it is the only one I discovered where all the fresh, colorful, flavorful vegetables, salads and sauces were created onsite daily, Their falafel wasn’t packaged or frozen- everything was fresh! My wife and I try to avoid unnecessary preservatives, so this is what I wanted to bring to my community, at an economical cost.”
Over the past decade, Amsterdam Falafelshop has become known for its top-it-yourself falafel experience with an authentic vibe and a quirky culture beyond compare. The brand’s strategic expansion continues to catch the attention of recognized business leaders and established entrepreneurs.
“Ajay has shown how passionate he is about Amsterdam Falafelshop, and that’s exactly how we want our franchisees to feel,” said Scott Bennett, Chairman of Amsterdam Falafelshop. “Our loyal fans, our employees, our franchisees, all of our stakeholders want to immerse themselves in more of Amsterdam Falafelshop. Over the years the brand has become infectious and irresistible. I am confident that Ajay will carry on this tradition.”
Amsterdam Falafelshop has garnered a global fan base and consistently tops best-food lists, receives widespread food-critic acclaim, and has won over the hearts of discerning customers who have made it a top restaurant on Yelp. In addition to serving fresh-made falafel sandwiches and Dutch-style fries [“frieten”], shops offer nearly two-dozen toppings for patrons to customize their falafel.
In addition to growing in Miami, Amsterdam Falafelshop is moving forward with an aggressive U.S. franchise growth plan calling for expansion into other select urban centers where the brand can maintain its originality among a diverse collection of consumers. The company is still accepting applications from qualified franchisees interested in further developing in key U.S. areas throughout the Northeast, East Coast, Midwest and Southeast. East Coast target markets include Richmond, Virginia; Baltimore and Bethesda, Maryland; and Charlotte, Greensboro and Asheville, North Carolina.
There are currently seven Amsterdam Falafelshop franchise locations operating - one in Annapolis, Maryland, threein Washington D.C., two in Boston and one in Clarendon, Virginia. The first shop in the Dallas-Fort Worth market will open in the summer of 2015. Additionally, there are two more shops planned for the Greater D.C. area, one more in the Boston market and multiple locations for Philadelphia and Dallas-Fort Worth.
To learn more about Amsterdam Falafelshop, please visit http://www.falafelshop.com/.
Since opening in 2004 in the heart of Washington, D.C.’s Adams Morgan neighborhood, Amsterdam Falafelshop has become a magnetic destination. The top-it-yourself falafel sandwich and Dutch-style fries shop with a vibe and culture tailored to meeting the taste and atmospheric demands of urbanites nationwide creates an unforgettable, unique experience in every community it enters. Shops retain a feeling of neighborhood independence amid a period of crucial franchise growth. With three locations operating today and multiple units in development, plans call for an exponential increase in franchised sister-shops, adding dozens of Amsterdam Falafelshop franchise locations across urban centers nationwide. For more information about the restaurants, please visit www.Falafelshop.com. To learn about available franchise opportunities, click on the website’s “Franchise Opportunities” tab.
SOURCE Amsterdam Falafelshop
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