June 02, 2015 // Franchising.com // COLONIA, NJ – Muscle Maker Grill, the rapidly growing fast-casual restaurant brand, which promotes a healthy lifestyle by offering its guests a nutritious alternative to traditional dishes, today announced that it has been acquired by Irvine, CA-based Muscle Maker, Inc., an affiliated company of American Restaurant Holdings, Inc. (ARHI), owner and operator of restaurant concepts including Fronteras Mexican Grill, Fresca’s Mexican Grill, Canyon Fireside Grille and JoJo’s Pizza Kitchen. The strategic partnership will provide the Muscle Maker Grill brand with the resources to provide additional support to current franchisees, and to increase the number of its corporate-owned stores and the ability for expansion in new and existing markets.
Founded in 1995 by Rod Silva, Muscle Maker Grill provides its guests healthier versions of mainstream-favorite dishes that taste great, making it easy, affordable and enjoyable to eat healthy. Muscle Maker Grill’s diverse menu was created for everyone – fitness enthusiasts, those starting their journey to a healthier lifestyle, and people trying to eat better while on-the-go. Providing “Great Food with Your Health in Mind™,” Muscle Maker Grill’s menu features items with grass-fed beef and all-natural chicken, as well as options that satisfy most dietary preferences – from vegetarians to the carb-free consumer and guests following a gluten-free diet. Muscle Maker Grill does not sacrifice taste to serve healthy options. Now, guests can have delicious, nutritionally balanced food without the regret. More than just food, Muscle Maker Grill restaurants are a friendly, relaxed and social environment where guests can enjoy great-tasting food and engage with fellow health enthusiasts in their area.
“We are pleased to announce the acquisition of Muscle Maker Grill locations nationwide,” said Tim M. Betts, chief executive officer of American Restaurant Holdings, Inc. “Our plan is to build upon the great brand and footprint that Muscle Maker Grill has established over the years. Our priorities are to work closely with our current franchisees, continue franchise growth and development and open more corporate locations in both new and existing markets. We look forward to continuing the expansion of the Muscle Maker Grill brand nationwide.”
“Our team is thrilled to partner with American Restaurant Holdings and feels that they can provide significant capital to assist in the growth of the Muscle Maker Grill brand,” said Rod Silva, founder of Muscle Maker Grill. We look forward to working closely with Tim and his team to continue to expand while building on our 20-year legacy of offering “Great Food with Your Health in Mind.”
For information on Muscle Maker Grill, visit www.musclemakergrill.com. Muscle Maker Grill also can be found on Facebook, where fans can participate in online promotions, engage with other health-conscious individuals and receive updates on new menu items, store openings and tips on how to live a healthy lifestyle, and its Muscle Maker Grill TV YouTube Channel.
Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high-quality, great-tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features chicken, seafood, pasta, burgers, wraps, and entrée salads. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. Muscle Maker Grill has over 50 franchised and corporate restaurants operating in 11 states. For more information on Muscle Maker Grill, including how to become a franchise partner, visit www.musclemakergrill.com.
Headquartered in Irvine, California, American Restaurant Holdings, Inc. (ARHI) acquires and operates fast-casual restaurant brands. With over 200 employees its growing portfolio includes Muscle Maker Grill, Fresca's Mexican Grill, JoJos' Pizza Kitchen, Canyon Fireside Grille, and Fronteras. Its concepts can be found throughout 12 states with approximately 70 locations system-wide. For more information, visit www.americanrestaurantholdings.com.
SOURCE Muscle Maker Grill
Brian M. Lowe
President & CEO
BML Public Relations