Fuddruckers Scores Big With The Houston Texans
Fast Casual Brand To Kick Off Partnership Agreement With Hometown Team In September
HOUSTON - June 2, 2015 // PRNewswire // - Fuddruckers proves it's never too early to start thinking about football. The Texas-based heritage brand has finalized a three-year partnership program with hometown team, the Houston Texans, that officially kicks off in September, just in time for the start of the season. While the acclaimed fast casual brand, offering a growing roster of restaurant locations around the globe, has long claimed the tagline home of the "World's Greatest Hamburgers," the agreement now adds the title "Official Hamburger of the Houston Texans."
According to Peter Tropoli, Chief Operating Officer of Luby's, Inc., "Not only is this a win for the Fuddruckers team, but we look forward to bringing the excitement of the game to Houston Texans fans and diners through a number of interactive and youth driven elements."
Customers will have their first chance to make their play during a summer contest that will result in the selection of a signature Houston Texans burger. Ongoing components will include special coupons for Houston Texans season ticket holders, restaurant giveaways plus meet and greets with cheerleaders and team staff, as well as brand involvement in the Houston Texans Youth Football Showcase League.
Since 1980, Fuddruckers has been obsessed with making the world happier, one great hamburger at a time. Grilled-to-order burgers feature always fresh and never frozen, 100% USDA premium-cut beef with no fillers or additives. Delicious, sesame-topped buns are baked from scratch on-site throughout the day to achieve the perfect combination of crisp crust and melt-in-your-mouth texture.
And while burgers are the signature, the engaging menu offers variety for many tastes with an array of sandwiches, platters and salads. No matter what they choose, customers can customize their meal with a trip to the legendary Build Your Own produce bar, which features fantastic fixings like sun-ripened tomatoes, lettuce, sliced onions, dill pickles, pico de gallo and classic cheese sauce.
About Luby's, Inc.
Luby's, Inc. (NYSE: LUB) operates restaurants under the brands Luby's Cafeteria, Fuddruckers and Cheeseburger in Paradise and provides food service management through its Luby's Culinary Services division. The company-operated restaurants include 95 Luby's Cafeterias, 72 Fuddruckers restaurants, eight Cheeseburger in Paradise full service restaurants and bars and one Bob Luby's Seafood Grill. Its 95 Luby's Cafeterias are located primarily in Texas. In addition to the 72 company-operated Fuddruckers locations, Luby's is the franchisor for 108 Fuddruckers franchise locations across the United States (including Puerto Rico), Canada, Mexico, Italy, Chile and the Dominican Republic. Luby's Culinary Services provides food service management to 25 sites consisting of healthcare, higher education and corporate dining locations.