June 03, 2015 // Franchising.com // NEW YORK – Hello Gorgeous… think you have what it takes to strut your stuff on the runway, or smile for the camera for hours at a time? European Wax Center (EWC) and Wilhelmina Models are launching a nationwide search to find a young woman who is confident, possesses a beautiful look, and an inner beauty even the camera can capture. If you think you are that person, then we want to hear from you.
Starting June 3rd, interested contestants are invited to upload their submissions online at www.popsugar.com/summergoddesssearch. To enter in-person, at one of the open call events; check www.wilhelminamodelsearch.com for the most up-to-date information. All contestants must be 18 to 30 years of age (by July 20, 2015), and at least 5 feet 8 inches tall.
The Grand Prize Winner will receive a contract with Wilhelmina Models and a pass entitling her to one year of complimentary waxing services at participating European Wax Center locations in the United States. The five Finalists will receive six months of free brow waxing.
Wilhelmina Models, one of the most respected names in modeling, is partnering with European Wax Center, the leader in the beauty services industry, in this modeling venture. And Dave Coba, President and CEO of EWC could not be happier, “This model search with Wilhelmina Models is the culmination of our efforts to celebrate and reveal the beauty in all women. Through this partnership with Wilhelmina, we are making the dream of becoming a model a little more attainable.”
Melissa Wilhelmina Cooper, Brand Officer of Wilhelmina Models exclaims, “We are excited to be able to reach out to thousands of young women and give them the opportunity to fulfill a dream of becoming a Wilhelmina model.” Cooper continues, “The roster of talented models we proudly manage are intelligent and strong as well as beautiful and we look forward to welcoming a fresh face.”
The contest kicks off June 3, 2015 and entries can be submitted through July 20, 2015. Beginning in late June, open casting calls will be held in Miami, Los Angeles and in New York City at Wilhelmina's offices as well as at Wilhelmina satellite agencies throughout the United States. Stay tuned for open call dates.
On July 26th, the top 20 contestants will be posted on popsugar.com/summergoddesssearch. Between July 28th and August 1st, the public will be invited to vote online for their “fan favorite.” The contestant with the most votes at the end of the public voting period, along with four other finalists, selected by Wilhelmina and EWC judges, will win an all-expenses paid trip to Miami for an exclusive Finals event and photo shoot. An expert panel of judges will deliberate during the photoshoot and the Grand Prize Winner will be announced on August 19, 2015.
For Official Contest Rules, please visit: www.wilhelminamodelsearch.com.
European Wax Center was founded by siblings David Coba and Josh Coba in 2004, and is now recognized as a leader in comfortable and healthy body waxing, that results in beautiful skin. The Cobas developed the ultimate wax experience that features the all natural COMFORT WAX™ developed in Europe and the 4 Steps to Gorgeous™ process -- Cleanse, Prepare, Wax, Rejuvenate. As well, EWC features include a pampering and professional environment, full-privacy Wax Suites, and exceptional service exclusively for EWC guests. Now, luxurious waxing and products can be incorporated into everyone's regular skincare regimen. European Wax Center enables everyone to feel pampered, beautiful and sexy. For more information about European Wax Center or to inquire about owning a franchise log onto waxcenter.com or like us on Facebook at http://www.facebook.com/EuropeanWax and Twitter @European Wax.
Through Wilhelmina Models and its other subsidiaries including Wilhelmina Artist Management, Wilhelmina International, Inc. provides traditional, full-service fashion model and talent management services, specializing in the representation and management of leading models, entertainers, artists, athletes and other talent to various customers and clients including retailers, designers, advertising agencies and catalog companies. Wilhelmina Models was founded in 1967 by Wilhelmina Cooper, a renowned fashion model, and is one of the oldest and largest fashion model management companies in the world. Wilhelmina Models is headquartered in New York and, since its founding, has grown to include operations located in Los Angeles, Miami and London, as well as a growing network of licensees comprising leading modeling agencies in various local markets across the U.S (www.wilhelmina.com/) (OTC Bulletin Board: WHLM.ob).
SOURCE European Wax Center
Michelle Corbin Hillman