June 10, 2015 // Franchising.com // FAIRFAX, Va. – Franchise development company Franchise Freeway has announced that it has structured a master franchise agreement between its client, FroZenYo Delicious Self-Serve Frozen Yogurt, and First United Investment Development LLC, a Beijing-based multi-concept franchise developer. Jianyi Wang, the CEO of First United, successfully introduced Edible Arrangements - the leaders in fresh fruit bouquets - to China in 2011 (www.aidibao.cc) and has subsequently opened about 20 Edible locations since, with over a dozen more coming soon. The agreement between FroZenYo and Jianyi calls for many FroZenYo locations to be developed in Mainland China, as well and Hong Kong and Macau over the next two decades. “We are very excited to broaden our portfolio of U.S. brands with the addition of FroZenYo,” said Jianyi. “The quality of the FroZenYo product coupled with FroZenYo’s willingness to collaborate with us on the design and product mix as we enter the China market made FroZenYo an easy decision for us.”
Mike Halpern, CEO of Franchise Freeway, believes FroZenYo will be very successful in China under the leadership of Wang and his partners - who have already demonstrated the ability to take a U.S. brand and replicate it in China. “Jianyi has lived in both China and the U.S. and understands the cultural differences between the two,” said Halpern. “FroZenYo will work diligently with Jianyi to maintain the integrity of the FroZenYo concept while making the necessary adjustments to assimilate it into Chinese culture.”
The FroZenYo concept was created by a management team that brings decades of restaurant and retail experience to the table and is based on a self-serve, a la carte format. Chuck Rendelman, President of FroZenYo, believes that international development of the FroZenYo concept is a key focus of growth. “We structured our first overseas agreement in San Juan, Puerto Rico in 2013, and they have opened four FroZenYo locations within the first two years,” said Rendelman. “We quickly realized that the competitive landscape overseas for our category is nascent and affords rapid growth for our international franchise partners who have access to capital and real estate.”
The first FroZenYo opened in the Friendship Heights neighborhood of Washington, D.C., in 2009 to positive reviews and long lines of frozen yogurt lovers. It has been recognized as the area’s “Best Frozen Yogurt/Ice Cream” by Washingtonian Magazine in recent years.
FroZenYo has established a year-round business model by co-branding with Zombie Coffee & Donuts, a coffee and donut concept developed by its founders and launched this year. Currently, FroZenYo has many locations open in the United States and Puerto Rico and is expanding worldwide.
FroZenYo is a franchise that is actively being developed internationally with Franchise Freeway. Franchise Freeway is a franchise development company specializing in the fast-casual restaurant segment. For more information on Franchise Freeway, visit: www.franchisefreeway.com. To find out more about FroZenYo, visit: www.frozenyo.com.
Mr. Mike Halpern