June 10, 2015 // Franchising.com // NEWINGTON, NH – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, announced today the opening of its 1,000th club in Washington, DC. In honor of this significant milestone, Planet Fitness is welcoming people nationwide to join the celebration, as all 1,000 Planet Fitness locations in the United States and Canada will open their doors on June 11 for a “Free Day of Fitness,” allowing anyone to experience a free, non-intimidating workout with no commitment. New members will have the opportunity to join Planet Fitness for only $10 down and then $10 a month as part of a special one-day sale.
In honor of the 1,000th club milestone, Planet Fitness is hosting a sweepstakes on Facebook and Twitter beginning today and continuing through June 11. On Facebook, fans can comment on Planet Fitness’ posts to be entered to win. On Twitter, anyone who retweets a Planet Fitness post about the Free Day of Fitness with hashtag #PFcelebrates1000 will be entered to win. One grand prize winner will receive $1,000, and additional prizes include $500 for two people, $100 for ten people, and Planet Fitness branded items. For terms and conditions, please visit PlanetFitnessSweepstakes.com.
Planet Fitness will randomly surprise five members in clubs throughout the U.S. with $1,000 as part of the week-long festivities. For terms and conditions, please visit PlanetFitnessSweepstakes.com.
“Opening our 1,000th club is an important and exciting milestone for Planet Fitness. Our mission of a high- quality, affordable and non-intimidating fitness experience started in 1992 in Dover, NH and we are thrilled to open our 1,000th club in the nation’s capital,” said Chris Rondeau, Planet Fitness’ Chief Executive Officer. “We are excited to celebrate this company milestone with our amazing franchisees – without whose support this accomplishment would not be possible – to allow everyone to enjoy a free day of fitness and experience what makes our clubs so unique.”
Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment.
Each club also features the brand’s iconic “Lunk Alarm” – a purple and yellow siren on the wall used as a light-hearted, gentle reminder that grunting, dropping weights or judging others is not permitted.
Membership includes a variety of other benefits, including unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program. As a member appreciation gesture, Planet Fitness also provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month while supplies last, as a reminder that it’s okay to treat yourself every once in a while after a good workout.
The PF Black Card® membership, which is $19.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge and access to all 1,000 Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*.
Additionally, Planet Fitness spotlights its members with “Planet of Triumphs,” an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing our belief that everyone belongs. Please visit PlanetOfTriumphs.com.
For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).
* PF Black Card® amenities may vary by location
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations, with a highly recognized national brand. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Planet Fitness offers a differentiated fitness experience at an exceptional value proposition, designed to appeal to a broad population, including first-time and occasional gym-users. All Planet Fitness clubs have a community atmosphere – a place where you do not need to be fit before joining and where progress toward achieving fitness goals (big or small) is supported and applauded by staff and fellow members.
Planet Fitness has also been a national brand partner of NBC’s The Biggest Loser®. For more information, visit www.PlanetFitness.com.
SOURCE Planet Fitness
Public Relations Manager