June 12, 2015 // Franchising.com // MORRISTOWN, NJ - Villa Enterprises, multi-brand restaurant operator and franchisor, has announced that they have been awarded the contract to transform the Orlando International Airport, Airside 2 food court. The new Food Hall by Villa is expected to open in February and will feature six new concepts to the airport: Villa Italian Kitchen, Green Leaf’s & Bananas, The Market by Villa, Jersey Mike’s Subs, Asian Chao Oriental Eatery, and Chipotle. The project is estimated to bring in more than $150 million in revenue over the ten year term.
After an extensive Request For Proposal (RFP) process, Villa was selected as the preferred proposer amongst seven total groups and was officially approved by the Greater Orlando Aviation Authority (GOAA) on April 15th. The win marks a major milestone for the New Jersey based company and their Food Hall by Villa concept as they look to expand their growing airport concession division.
The redevelopment will transform the current dining offering in the terminal by expanding the brand lineup, increasing options, and completely remodeling the common seating area beginning in October of this year. SmartDesign Group of Vancouver, Canada provided the dynamic design and renderings for the winning 11,100+ square foot Food Hall.
“We are ecstatic to have been awarded the opportunity to help recreate the dining experience in Airside 2 at Orlando International,” said Chris McNamee, Business Development Manager at Villa Enterprises. “The design concept was created to give the food hall a comfortable, outdoor patio feel with a uniquely Orlando sense of place while the expanded brand line up was carefully chosen to maximize the potential of the space and to offer a host of high quality dining options to the Airside 2 traveler.”
Orlando International Airport is in the midst of a more than $1 billion expansion that is the most ambitious construction project on site since the main terminal opened in 1981. With nearly 36 million annual passengers, Orlando International is currently the 14th busiest airport in the United States, and strives to value and delight its customers through a design concept known as The Orlando Experience®. The Airside 2 terminal currently houses Southwest Airlines, AirTran and Virgin America.
“Orlando International Airport is always looking to offer premier amenities to our customers,” said Phil Brown, Executive Director of the Greater Orlando Aviation Authority. “The brand lineup offered by Villa Enterprises will enhance Airside 2 with a fresh new design concept and more options to meet a greater variety of tastes.”
The new Food Hall by Villa at Orlando International will feature three of Villa’s proprietary concepts; Villa Italian Kitchen, Green Leaf’s & Bananas, and The Market by Villa, along with three partner brands; Jersey Mike’s Subs, Asian Chao Oriental Eatery, and Chipotle. The Chipotle in Airside 2 will mark only the fifth airport location in the world for the popular brand. These new restaurants will offer a wide-ranging variety of cuisines to fit every taste and dietary preference with menu items available to satisfy every possible demographic and budget. The concepts are as follows:
Villa Italian Kitchen features Neapolitan and pan pizzas handmade with fresh dough, 100% whole milk mozzarella and homemade sauce to make their New York style Italian pizza. Villa offers large to-go orders and catering, perfect for pizza lovers, the family or events. Villa’s famous handmade Stromboli is a favorite, and Italian Pastas and Entrees make for a delicious lunch or dinner. For more information click here [https://www.facebook.com/villa.fresh.italian.kitchen].
Green Leaf’s The Feel Good, Taste Good, Be Good Choice! The specialty is made-to-order while you watch salads. Guests choose from several fresh ingredients, dressings and toppings and a friendly team member tosses it for you! Delicious wraps, grilled Panini and specialty sandwiches offer guests a meal made from the freshest ingredients and offer a healthy option. Green Leaf’s catering is very popular and available for any occasion. For more information click here [https://www.facebook.com/GreenLeafsBananas].
Bananas Smoothies & Frozen Yogurt Whether in a cone, cup, sundae or smoothie, Bananas uses nonfat frozen yogurt and fresh ingredients to make delicious combinations. Real fruit smoothies and goodfor-you snacks, meal replacement options, as well as nondairy fruit frosties, fresh squeezed juices, nonfat frozen yogurt sundaes, and a variety of natural grab-n-go snack offerings, round out the menu. For more information go here [http://www.bananasyogurt.com/bananas-smoothies-frozen-yogurt.aspx].
The Market by Villa The Market is the perfect spot to grab-and-go chips, water, soda or snacks. Fresh salads, soups and fruit juices and refrigerated beverages are offered for guests on the go.
Jersey Mike’s Subs Known for its fresh sliced/fresh grilled subs. Everything about Jersey Mike’s is high quality. Certified Angus Beef top rounds are trimmed and cooked right in the store. Meats and cheeses are all topquality premium brands. Bread is fresh-baked each day on the premises, and everything is prepared right in front of you. For more information go here [http://www.jerseymikes.com/].
Asian Chao Oriental Eatery The original Chinese restaurant brand of Orlando, delivers healthy alternatives with zesty and tangy flavors such as Orange Chicken, Beef & Broccoli, Vegetable Medley, and other popular dishes. Asian Chao chefs take the time and effort to ensure quality ingredients are delivered with value. For more information go here [http://asianchao.com/asian-chao.html].
Chipotle – Specializing in burritos and tacos, Chipotle is known for Food with Integrity, which highlights its efforts in using organic ingredients, and serves naturally raised meats. Orlando International Airport will become home to the 5th Chipotle at an airport anywhere in the world. More information go here [http://chipotle.com/home].
What started with a single pizzeria in New York City more than 50 years ago, Villa Enterprises has since grown to encompass nearly 400 total restaurant locations across 15 QSR and Full Service brands in 40 US States and 9 total countries. Over the past several years, Villa has focused on multi-unit opportunities, expansion of management services, the creation of new restaurant concepts and strategic partnerships to help fuel its impressive growth. The Orlando project will mark Villa’s fourth master food hall project and join the portfolio alongside similar projects at The Sands Casino Resort in Bethlehem, PA, Arizona Mills in Tempe, AZ, and Leesburg Premium Outlets in Northern Virginia.
Construction for the Food Hall by Villa at Orlando International, Airside 2 is expected to begin in October of 2015 with an anticipated grand opening scheduled for February of 2016.
Villa Enterprises is a global, multi-brand, multi-channel restaurant operator and franchisor. The company was founded in 1964 and has built its business on the strict loyalty to authentic old-world recipes that Michele Scotto brought with him from Italy. From the first pizzeria next to the Ed Sullivan Theater on Broadway in New York, to their soon to be Food Hall by Villa at Orlando International Airport, that commitment to quality food and genuine hospitality is still the hallmark of the Villa Enterprises organization.
Today, the Villa Family of Brands can be found in a variety of venues including airports, malls, casinos, outlet centers, travel plazas and other high-traffic locations. The portfolio includes QSR brands: Villa Italian Kitchen, Green Leaf’s & Bananas, South Philly Steaks & Fries, Far East, and The Market by Villa and can be found in 40 US States and eight additional countries. Villa also operates 12 Full Service restaurants throughout Northern and Central New Jersey under the 40North Restaurant Group banner including The Black Horse Tavern & Pub, The Office Tavern Grill, Piattino, George & Martha’s American Grille, and Steelworks Buffet & Grill. For more information, please visit www.villaenterprises.com.
SOURCE Villa Enterprises Management