WACO, TX - (Marketwired - Jun 16, 2015) - DreamMaker Bath & Kitchen recently announced that Joaquin Erazo, marketing expert in the remodeling industry, has joined the DreamMaker team as its Marketing Strategist. With 20-plus years in the industry, Erazo has a background as a marketing chief for one of the nation's largest remodeling companies and as marketing consultant to some of the nation's best remodeling companies. He is bringing his proven skill set and high-level marketing strategies to DreamMaker remodeling franchise owners who want to grow their businesses in a booming market.
Erazo is sought for his ability to apply sure-fire strategies to local markets to help businesses flourish and expand. As a long-time professed admirer of DreamMaker, Erazo's respect for the company has only grown since taking on the position.
"I've known Doug (Dwyer, President and CEO of DreamMaker Bath & Kitchen) for many years," Erazo said. "He had reached an interesting point with DreamMaker, and he needed a different set of eyes. He thought we'd be a good match, and I think we are. I am so impressed with the company's Code of Values, which is a big differentiator in this industry, and how they actually have practices in place to carry the values through from the franchisee to the customer. I am highly impressed with the caliber and quality of the franchisees."
Erazo's first task was to conduct an in-depth analysis on several of DreamMaker franchise locations around the country. He looked at several factors: competitive local markets, value proposition, marketing budget and then built customized marketing plans for the owners to implement.
"After I had done this, I gave an in-depth report to the corporate team," he said. "I looked at the competitive market and shared some strategies. As an example, many franchisees were focused on getting new clients, which meant they weren't nurturing their database of existing clients. Also, they need to focus on making the most of their design centers -- a tool a lot of the competition doesn't have. So I suggested a change of course."
Erazo said that while DreamMaker was doing a "great job of giving our remodeling franchise owners the overall tools for success," the company needed to look at the specifics of each area to discern what marketing strategy would work best.
"What works in one market isn't necessarily going to work in another market," he said. "Every market has its differences."
Existing and onboarding DreamMaker remodeling franchise owners will have Erazo's help. The franchisees who took Erazo's marketing strategies and implemented them in their local markets are raving about them.
For Deb Witte, owner of a DreamMaker remodeling franchise in Colorado Springs, Colorado, Erazo's expertise has proven to be extremely helpful in attracting new clients and nurturing old ones:
"I really appreciate that DreamMaker has brought on Joaquin," she said. "He gets remodeling and what we do here. He also gets our customers. He encouraged my husband and me to utilize our showroom for educational purposes, and so we're going to be offering classes to the community on a consistent basis. He was really generous in giving us ideas, including how to improve our website and social media presence."
For Doug Dwyer, having a marketing expert as trusted and successful as Erazo on hand to help our remodeling franchise owners grow their businesses is exciting.
"Hiring Joaquin as our Marketing Strategist with DreamMaker was a no-brainer," Dwyer said. "He has the ability to take our marketing into the future, and I think our franchisees will prosper as a result of implementing his strategies. It is critical with any business to continue to find new ways to refine and improve its marketing approach, and Joaquin brings this to DreamMaker for our next level of growth."
DreamMaker Bath & Kitchen is a remodeling franchise that helps entrepreneurs and remodelers earn strong financial numbers while allowing them to also focus on improving their quality of life. DreamMaker franchise owners enjoy much stronger margins than most remodelers -- and their customers report much, much higher satisfaction. DreamMaker's business practices are guided by biblical principles of service, respect and integrity -- and are key to our success.
DreamMaker has helped existing remodelers take their operations to the next level by providing training, systems and support; those same resources have helped entrepreneurs without a remodeling background launch businesses that are among DreamMaker's top performers.
To learn more, visit www.dreammakerfranchise.com.
SOURCE DreamMaker Bath & Kitchen
DreamMaker Bath & Kitchen