Cheeseburger Bobby’s Introduces Millennial-Focused Design Prototype

Fast Casual Build Your Own Burger Franchise to Enter New Markets with Fresh Look

ATLANTA - June 18, 2015 - (BUSINESS WIRE) - Cheeseburger Bobby’s, the fast casual gourmet burger concept focused on made to order gourmet, juicy burgers, fresh cut fries, handspun milkshakes and a Build Your Own Burger Bar, is poised for franchise expansion as it prepares to attract and retain the newest wave of consumers - the coveted and discerning millennials - with a striking new redesign.

“After years of perfecting our menu, guest service and operations, we’re at an exciting point of franchising the brand and rolling out a new look that appeals to both existing and a new generation of guests”

Cheeseburger Bobby’s, with 10 locations open in Georgia and three more in development, has updated its look and launched franchising plans with a goal to grow to 75 locations in five years in Atlanta and Augusta, GA; Nashville and Knoxville, TN; and Charlotte, Chapel Hill, Durham and Raleigh, NC.

Focusing on its staple Angus beef, hand-crafted burgers that customers can customize one million different ways with always fresh toppings and condiments at the Build Your Own Burger Bar, new Cheeseburger Bobby’s locations will feature a sleek, modern interior and exterior done mostly in earth tones to help emphasize food freshness. Other new décor features include:

  • Elements of dark wood, black and stainless steel throughout the restaurant
  • Large, trapezoid community tables where diners face each other on tall, rich wood tones and black metal chairs
  • Prominent photos of juicy burgers on a fiery grill along the walls by the booths and large images of freshly cut vegetables by the burger bar
  • To view renderings of the new prototype, please visit https://www.dropbox.com/sh/nrkkpa3ye61ot19/AABD2y7CvR90ifX0EqA7rn6Ja?dl=0

Everything is cooked to order at Cheeseburger Bobby’s, including offerings outside of classic burgers such as a turkey burger, a veggie burger, a marinated chicken breast sandwich and French fries with ten different seasonings to choose from. Cheeseburger Bobby’s also serves frozen custard sundaes, shakes and cones. Guests receive friendly service, starting with warm a greeting upon entering and continued with check-in visits from attentive staff offering free samples of custard and bottomless fries.

“After years of perfecting our menu, guest service and operations, we’re at an exciting point of franchising the brand and rolling out a new look that appeals to both existing and a new generation of guests,” said Bob Stoll, president.

Cheeseburger Bobby’s has experienced double digit sales increases in the last six years with stores achieving a $1 million AUV, which Stoll attributes mainly to simple operations that require a small back-end staff. The revenue allows for full-time salaried managers, providing quality of life for Cheeseburger Bobby’s franchisees and employees.

Developing Cheeseburger Bobby’s has been Stoll’s passion since his teenage years, when he thought of the family-friendly build your own burger idea. He worked in the restaurant industry for years as an employee and franchisee of various brands. In 1996, he developed Stevi B’s pizza with his brother Richard and opened 28 locations before selling the chain in 2008.

Food quality, simple operations and nothing less than top-notch customer service will continue to be cornerstones of the Cheeseburger Bobby’s model. While evolving the look of the restaurants, Stoll said one thing Cheeseburger Bobby’s will never have is a drive-thru. “No good burger ever came through a window,” he insists. “At Cheeseburger Bobby’s, the customer is in charge of building their own masterpiece, which you can’t do in a car.”

Seeking to maintain or exceed the level of success of current locations, the brand will be selective about who is awarded a franchise. Ideal candidates must be community-oriented leaders, preferably multi-unit operators seeking to expand their portfolios with $450,000 to $550,000 to open their own Cheeseburger Bobby’s.

About Cheeseburger Bobby’s

Cheeseburger Bobby's is a fast casual gourmet burger concept focused on serving American nostalgic fare, made to order and sourcing fresh and as often as possible local ingredients. Founded in 2007 by brothers Richard and Robert Stoll, Cheeseburger Bobby's is known for its "Million Ways to Make a Burger Bar," fresh-cut French fries and an indulgent frozen custard dessert. Cheeseburger Bobby's currently has 10 locations in the state of Georgia with three more locations under development. For more information, visit http://cheeseburgerbobbys.com/franchising/franchising-overview/ or send an email to info@cheeseburgerbobbys.com.

SOURCE Cheeseburger Bobby’s

Contact: 

Amanda Gualtieri
Fishman Public Relations
847-945-1300 ext. 248
agualtieri@fishmanpr.com

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