Smashburger® Celebrates Anniversary With Limited Edition Birthday Cake Golden Oreo® Shake

Buy One, Get One Free on June 30th In Celebration Of Smashburger’s Birthday

DENVER - June 23, 2015 - (BUSINESS WIRE) - Smashburger is turning 8! As a way to celebrate, the better burger restaurant known for its smashed-to-order burgers is unveiling its newest addition to their premium Haagen-Dazs® shake selections - a Birthday Cake Golden Oreo® Shake made with cookies, available for a limited-time only starting June 30th. Hand-spun with Vanilla Haagen-Dazs® ice cream, milk, and crushed birthday cake Golden Oreo® cookies, this new shake is sure to satisfy all birthday cake flavor fanatics as it tastes like the perfect blend of birthday cake and frosting.

To celebrate Smashburger’s 8th Birthday on June 30th, Smashfans are invited to indulge in a special offer of a free Birthday Cake Golden Oreo® Shake for each Birthday Cake Golden Oreo® Shake purchased.

“We are excited to introduce a new Limited Edition shake in celebration of our 8th birthday that creates the flavor of two of America’s favorite desserts – cake and ice cream,” said Tom Ryan, Founder and Chief Concept Officer of Smashburger. “We always strive to have an innovative menu and enjoy experimenting with different flavors, so we wanted to take advantage of our birthday to create a limited edition item with a flavor that is not only known to be popular, but is perfect for a celebration. We are thrilled to provide our Smashfans the opportunity to indulge in the new Limited Edition Birthday Cake Golden Oreo® Shake made with cookies.”

Available at all Smashburger locations nationwide through August 24th, the Birthday Cake Golden Oreo® Shake is the perfect addition to any Smashburger meal. Pair the shake with any juicy, smashed-to-order burger made with 100% Certified Angus Beef®, a grilled or crispy chicken sandwich, or premium salad entree. Round out the meal with signature sides like seasoned fries with rosemary, olive oil and garlic, haystack onions or fried pickles. Whether you have a birthday to celebrate or not, the Birthday Cake Golden Oreo® Shake can be enjoyed with a meal or on its own as a festive dessert.

For additional information on the Birthday Cake Golden Oreo® Shake or to find a Smashburger restaurant near you, please visit Smashburger.com, or follow Smashburger on Facebook, Twitter, or Instagram. Smashburger also invites guests to join the SmashClub to receive news, offers, and updates on their newest products and offerings.

About Smashburger

Smashburger is a leading fast casual “better burger” restaurant known for its fresh never frozen, 100% Certified Angus Beef® burgers that are smashed on the grill to sear in the juices, creating an upscale quality burger packed with flavor and served at a great value. In addition to burgers, Smashburger offers grilled or crispy chicken sandwiches, fresh salads, signature side items such as Haystack onions and Veggie Frites, and hand-spun Haagen-Dazs® shakes. On each market menu, Smashburger offers locally inspired items like the regional burger, as well as regional sides and local craft beer. Smashburger began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that Rick and his father Richard own. There are currently 320 corporate and franchise restaurants operating in 34 states and seven countries. To learn more, visit www.smashburger.com.

OREO is a registered trademark of Mondel?z International group, used under license.

SOURCE Smashburger

Contacts:

Christine Ferris
Smashburger®
303-633-1553
cferris@consumercg.com

Megan Weber
Legend Public Relations
212-679-6844 x 218
mweber@legendpr.com

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