June 24, 2015 // Franchising.com // New York, NY - The Halal Guys, the innovative American Halal food concept, has announced the signing of two multi-unit franchise deals. A total of 10 new restaurants will open in parts of Connecticut and Northern New Jersey.
The franchisee, who secured the rights for both markets, worked with Fransmart Senior Director of Development, Paul Tran, on the agreements and has committed to developing 5 units in each of the two territories, leaving unsold territory still available for sale directly outside of the NYC metro areas.
With territories selling out so quickly, Fransmart, The Halal Guys’ exclusive Franchise Development Partner, plans to focus on top real estate markets, seeking sites in mass gathering areas like airports, train stations, malls, and neighborhoods with a significant late night demand.
Since partnering with Fransmart and announcing the launch of a franchise program in 2014, The Halal Guys has opened two corporate brick-and-mortar restaurants in Manhattan, and has over 200 franchise units in development in territories including Houston, Atlanta, Philadelphia, Washington, D.C., Virginia, Chicago and the entire state of California, which sold out within the first two months of franchising, as well as international locations for the Philippines, Malaysia and Indonesia.
In operation for over 20 years, the world famous The Halal Guys has created major global buzz with media and fans alike after announcing franchise deals for 200 new units in their first year of franchising! The Halal Guys' brand loyalty is second to none in the restaurant industry. The American Halal food favorite ranked as the #3 Most Yelped Businesses in the entire United States for 2014, and Reebok recently launched a specialty sneaker inspired by The Halal Guys.
A 2014 article in Bloomberg Businessweek on The Halal Guys’ expansion says, “The original Halal Guys in Manhattan is a thing of local legend…” and some reviews from the brand’s devoted customer fan base say: “Best Halal food in the world…” “These guys ARE different” and “Amazing. A ‘must’ when in NYC.”
The World Famous The Halal Guys is the undisputed leader in American Halal Food. The New York Post calls The Halal Guys “perhaps the city’s most famous open-air dining destination.” The Halal Guys is the #1 Most Yelped business in all of NYC, and as reported by Time Magazine, we are in the Top 10 Most Yelped businesses in the entire United States. Featuring our fan-famous secret recipes and only the highest quality, proprietary ingredients, The Halal Guys is the largest American Halal Food concept in the world. Founded in 1990 by Mohamed Abouelenein, Ahmed Elsaka and Abdelbaset Elsayed, The Halal Guys is now franchising worldwide via a new fast casual / QSR restaurant format. Featuring only the highest quality, proprietary ingredients, The Halal Guys is the first American Halal food chain in the fast casual / QSR segment. Called “one of the longest-running and best-known food-cart businesses in New York City” by the New York Times, The Halal Guys was named Buzzfeed’s #1 Most Popular Food Truck for 2013, and was recently featured on Bloomberg Television and Fox News, as well as in Entrepreneur.
SOURCE The Halal Guys