Respect the Bacon: Wendy's Baconator and new Baconator Fries

DUBLIN, Ohio - June 29, 2015 // PRNewswire // - With bacon sales at an all-time high and more than 50 "bacon festivals" slated for 2015—Americans love their bacon. So Wendy's® is taking its iconic Baconator® and delivering it in a whole new way…on fries.

"At Wendy's, 'Quality is our Recipe' is one of the defining values of our company," said Kurt Kane, Wendy's chief concept officer. "That's why we only use fresh – never frozen – beef in our hamburgers and cook our bacon fresh in our restaurants every day. Others use factory cooked bacon and reheat it in a microwave because it's easier, but that just isn't the Wendy's way. When you walk into a Wendy's and smell the bacon cooking, then you know we treat it with the respect that bacon lovers deserve."

Made with six strips of thick-cut, fresh-cooked Applewood Smoked Bacon, the iconic Baconator has become one of the most popular menu items since its introduction in 2007.

It's no wonder Baconator has its own "son" and almost 500,000 followers on Facebook and Twitter combined! And now Wendy's is bringing even more sizzle to fans of fresh bacon by launching – for a limited time only – Baconator Fries, a delicious blend of warm cheddar cheese sauce, freshly-cooked Applewood Smoked Bacon and shredded cheddar cheese drizzled over Wendy's natural-cut fries.

The Baconator – and, now, Baconator Fries– represents Wendy's longstanding commitment to founder Dave Thomas' belief that fresh tastes better. Wendy's has always served hamburgers made with fresh, never frozen beef.1

To create a Baconator that delivers on taste and quality, Wendy's pairs six strips of fresh-cooked Applewood Smoked Bacon with two ¼ lb. patties2 of 100 percent pure fresh beef.1 Topped off with mayo, ketchup, cheese, and placed between a premium warm, toasted bun, the Baconator always satisfies.

Wendy's will showcase the way bacon should be made on YouTube, Facebook and Twitter through a video series that will launch on July 6. These tongue-in-cheek "after-school" special videos tap into 90s nostalgia trends, entitled Bacon: Scared Straight. The videos will feature bacon puppets voiced over by decorated cartoon actor Billy West, one of the lead voice actors for the show Futurama and the talent behind other memorable characters like Woody the Woodpecker, Ren & Stempy and Doug Funny. Through these farcical videos, "at-risk" bacon teens will be warned of bacon-related dangers that might prevent them from becoming Baconator worthy.

The Baconator has a suggested retail price of $5.993 and the limited-time Baconator Fries have a suggested price of $1.99.3

Learn more about Baconator, Son of Baconator and the limited-availability Baconator Fries, by visiting the Wendy's website.

1Fresh beef available only in the contiguous U.S. and Canada.

2Approximate weight before cooking.

3Suggested pricing. Price and participation may vary.

About The Wendy's Company

The Wendy's Company (NASDAQ: WEN) is the world's third largest quick-service hamburger restaurant chain. The Wendy's system includes more than 6,500 restaurants in 29 countries and U.S. territories. For more information, visit www.wendys.com.

SOURCE The Wendy's Company

Contacts:

Frank Vamos
614-764-8477
frank.vamos@wendys.com

Chelsey Derks
404-879-9149
chelsey.derks@ketchum.com

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Fantastic Sams
Fantastic SamsĀ® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
Elements Massage
When simplicity is the essence of your business model, clients and owners benefit. Clients want a predictably wonderful experience with every visit....
Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
Delta Disaster Services
The Delta Disaster Services Franchise can put you in the multibillion dollar restoration industry with an average profit margin of 43%. Can you...
HYPOXI
Operated in studios across the globe, HYPOXI is proven not only to be an effective weight loss solution for men and women, but is also a popular...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)