Zaxby's Partners with Buxton to Support Guest-Focused Growth

FORT WORTH, Texas - June 30, 2015 // PRNewswire // - Zaxby's, a Southeast fast casual restaurant known for chicken fingers and wings, has engaged Buxton to support the company's vision of guest-focused growth. Buxton's customer analytics solutions will allow Zaxby's to base market planning and franchise development decisions on in-depth customer insights for each trade area.

"Zaxby's needed a partner we could trust to provide in-depth analyses of potential key markets," said Amy Pritchett, senior director of franchising at Zaxby's Franchising, Inc. "We feel confident that Buxton is up to the task, and look forward to seeing the value they're going to bring to our business."

"By putting the guest at the center of their growth strategy, Zaxby's will be able to identify the best expansion opportunities," said Matthew Goggans, director of sales at Buxton. "We are excited to play a role in Zaxby's continued success."

As a Buxton client, Zaxby's will receive a customized real estate model delivered through Buxton's web-based SCOUT platform. Utilizing SCOUT, Zaxby's will be able to analyze potential sites and evaluate unlimited market expansion scenarios. Zaxby's joins a growing list of organizations using SCOUT as a pre-screening tool for real estate location and market planning decisions.

About Zaxby's

An alternative to fast food, Zaxby's offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. Consumers ranked Zaxby's as the Most Craveable Fast Casual in America, in Technomic's Consumer Brand Metrics program for 2013 and 2014, and QSR Magazine listed the chain as one of the 12 Best Franchise Deals in 2013, as well as a Top 30 Best Fast Food Restaurant. The company operates more than 675 locations in 16 states. For more information, visit www.zaxbys.com.

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

For more information, visit www.buxtonco.com.

Contacts:

Katie Russell
Buxton
(817) 332-3681
krussell@buxtonco.com

Kami Wood
Zaxby's
(706) 433-2242
kwood@zaxbys.com

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Fuddruckers
Customers vote Fuddruckers the "Best Burger in Town" in more cities than any other national hamburger chain - by far! No other chain even...
Which Wich® Superior Sandwiches
Which Wich is changing the franchising game with our fun, personalized, and incredibly attractive business approach.
Kiddie Academy
Educational Child Care Franchise. Kiddie Academy is one of the nation's most respected providers of quality educational child care.
AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...
Kinderdance
The largest and fastest growing "Education through Dance, Gymnastics and Music" program for children.

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)