July 01, 2015 // Franchising.com // MORRISTOWN, NJ - Villa Enterprises, global multi-brand restaurant operator and franchisor, announced the debut of the All American Philly Cheesesteak on the menu at all South Philly Steaks & Fries restaurants for a limited time. The All American Philly Cheesesteak starts with thinly sliced grilled sirloin steak on a fresh baked roll, and then topped with special sauce, lettuce, melted American cheese, pickles, and onions. The familiar flavors that are featured in this cheesesteak are timeless and sure to be craved by customers of all ages! South Philly locations are now serving The All American Cheesesteak as a Mini or a Regular, for a limited time.
According to the Historical Society of Pennsylvania, the cheesesteak was developed in the early 20th century by combining frizzled beef, onions, and cheese in a small loaf of bread. Today, South Philly Steaks & Fries is introducing the Philly favorite with a “patriotic” twist perfect for any Fourth of July celebration!
“Our All American Philly offers a new twist on the classic Philly Cheesesteak, in time for Fourth of July,” said, Leslie Chinea, Brand Manager, South Philly Steaks & Fries. “Our version of this beloved sandwich is a delicious combination of our thinly sliced grilled sirloin steak topped with American melted cheese, onions and pickles offering a big, bold flavor that is sure to satisfy South Philly Steaks & Fries customers everywhere.”
South Philly Steaks & Fries is a favorite for fans who enjoy the famous cheesesteaks and fresh-cut fries! Guests can order gourmet fresh cut fries with Cheddar & Bacon or Bacon & Ranch. Other favorites include Fried Pickle Chips, along with the chicken cheesesteaks, wings and steak & fries bowls. South Philly’s crowd pleaser menu satisfies even the heartiest of appetites!
Villa Enterprises is a global multi-brand restaurant operator and franchisor. Founded in 1964 by Michele Scotto, a Naples, Italy native, Villa Enterprises, began as a small pizzeria next to the Ed Sullivan Theater in New York City. Today, Villa Enterprises is an international organization that recently celebrated its 50th anniversary with nearly 400 quick-serve restaurants in malls, airports, casinos and other high-traffic locations.
Villa’s QSR brands, including Villa Italian Kitchen, Villa Pizza, Green Leaf’s, Bananas, South Philly Steaks & Fries and Far East, can be found across 40 U.S. states, Puerto Rico and eight additional countries. Villa also operates 12 full-service restaurants in suburban New Jersey under the 40North brand including The Black Horse Tavern & Pub, The Office, Steelworks Buffet & Grill, Piattino and George & Martha’s. For more information, please visit www.villaenterprises.com.
SOURCE Villa Enterprises