July 06, 2015 // Franchising.com // Irvine, CA – With Candy Crush fever continuing to sweep the nation, frozen yogurt fans will soon get to power-up their gaming passion into a real life, mouth-watering treat and win big at Yogurtland. From July 6th through Sept. 13th, Yogurtland will launch its new “Sweet Treats” campaign, offering handcrafted delicious flavors inspired by the colorful and tasty episodes and characters from the Candy Crush world. Collectible spoons and cups, and instant win sweepstakes will also bring the Candy Crush experience to a new, flavorful and fun level.
“Candy Crush and Yogurtland is a match made in flavor heaven,” said Kathy Huynh, marketing manager at Yogurtland. “We are excited to bring these super fun, one-of-a-kind frozen yogurt Candy Crush flavors to our guests.”
Every two weeks Yogurtland will introduce two new Candy Crush-inspired flavors that will be accompanied by a collectible Candy Crush character spoon. Two collectible cups will be available over the course of the ten-week promotion.
The instant win sweepstakes will feature hundreds of ‘unlimited cup’ prizes and 10 grand prizes where the winners will receive free yogurt for a year.
On July 6, Yogurtland will introduce two flavors, then two more flavors every two weeks with the last flavors arriving in-store on Aug. 31. The flavors are:
Yogurtland fans are encouraged to share their experience via social media at #YogurtlandSweetTreats or #YogurtlandCandyCrush.
The original Candy Crush Saga and the next installment Candy Crush Soda Saga are available to download for free now on iOS, Google Android and Facebook.
Separating Yogurtland from competitors is the company’s team of flavorologists who develop the proprietary recipes for the brand’s more than 100 different and customized flavors. Whether traditional or exotic, each flavor uses real ingredients sourced from their original locations. By controlling the entire frozen yogurt making process, Yogurtland has raised the standards for flavors and quality to new heights and much to the delight of millions of fans.
Naturally occurring calcium makes Yogurtland yogurt a healthful, refreshing treat. Fruit flavors are also fortified with Vitamin C. All of Yogurtland’s flavors meet the National Yogurt Association Criteria for “live and active culture frozen yogurt” and are produced in a kosher-certified facility. Yogurtland features non- and low-fat yogurt flavors as well as non-dairy and no sugar added choices.
Presently there are Yogurtland locations across the U.S., Australia, Guam, Thailand, Venezuela and Dubai. For more information, visit http://www.yogurt-land.com.
King Digital Entertainment plc (NYSE: KING) is a leading interactive entertainment company for the mobile world. It has a network of 364 million monthly unique users as of first quarter 2015, and offers more than 185 exclusive games in over 200 countries and regions through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store, Amazon App store and Windows App store. King has game studios in Stockholm, Bucharest, Malmo, London, Barcelona, Berlin, Singapore, and Seattle, along with offices in San Francisco, Malta, Seoul, Tokyo and Shanghai.
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