Bojangles’ Ramps Up Growth in West Virginia and Kentucky

Bojangles’ Ramps Up Growth in West Virginia and Kentucky

This Week’s Grand Opening in West Virginia, Coupled with New Franchise Agreement Part of Aggressive Southeastern Growth Strategy

CHARLOTTE, N.C. - July 06, 2015 - (BUSINESS WIRE) - Bojangles’, Inc. (NASDAQ:BOJA) the popular Southeast restaurant chain known for its uniquely-seasoned and marinated chicken, made-from-scratch buttermilk biscuits, and breakfast served all day, every day, will grow the brand in West Virginia and Kentucky over the next several years.

A new West Virginia Bojangles’ opened Monday, July 6 at 701 Oakdale Road in Princeton. The new franchised Bojangles’ is part of a development agreement that is intended to bring multiple new Bojangles’ restaurants to the state over the next several years.

The company has also signed a new multi-unit development agreement with a separate franchise group that is intended to bring multiple additional restaurants to major markets in West Virginia and Kentucky, starting as early as 2015. Two Bojangles’ restaurants are currently open in the state of Kentucky – one in London and the second in Franklin. A new Bojangles’ is slated to open in August in Corbin.

As of March 29, 2015 the chain has 635 restaurants primarily in the Southeast, with 377 of those franchised. The new restaurants throughout Kentucky and West Virginia are part of Bojangles’ strategic growth plan. The brand intends to open between 50 to 57 new restaurant locations system-wide in 2015.

“Bojangles’ has a fiercely loyal customer following throughout the Southeast, and we are excited to expand our footprint in both West Virginia and Kentucky to bring more of our famous made-from-scratch menu items to new markets and new guests,” said Bojangles’ CEO Clifton Rutledge.

Fans are attracted to Bojangles’ proprietary, made-from-scratch fare, offering a flavor profile unlike anything in the market and breakfast served all day, every day. The menu features southern classics with Bojangles’ one-of-a kind flavors, including fresh, never frozen, hand-breaded bone-in chicken, buttermilk biscuits, sandwiches, flavorful fixin’s and Legendary Iced Tea® steeped the old-fashioned way.

About Bojangles', Inc.

Bojangles', Inc. (NASDAQ:BOJA) serves one-of-a-kind southern classics such as fresh, never frozen, hand-breaded chicken; made-from-scratch buttermilk biscuits; flavorful fixin’s, Legendary Iced Tea® and breakfast served all day, every day. First franchised in 1978, Bojangles' boasts 635 locations as of March 29, 2015, primarily in the Southeast. Bojangles’ has been ranked by the Technomic Top 500 as the fastest growing unit count percentage growth in the chicken category. The company also ranked in the Top Five for food by Zagat among large fast food chains. For more information about the Bojangles’ brand visit www.bojangles.com, and for more information about franchising visit www.bojangles-franchise.com.

Forward-Looking Statements

This press release contains forward-looking statements. All statements other than statements of historical fact included in this press release are forward-looking statements. These statements may be preceded by, followed by or include the words “anticipate”, “believe”, “estimate”, “expect”, “intend”, “plan” “project”, “may”, “could”, “would”, “will”, “should”, “can”, “can have”, and other words and terms of similar meaning. These statements are not guarantees of future performance and involve a number of known and unknown risks, assumptions, trends, uncertainties and factors that are beyond our control. Should one or more of these risks or uncertainties materialize or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. We undertake no obligations to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise than as required under the federal securities laws.

SOURCE Bojangles', Inc.

Contact: 

Sara Faiwell
Fishman Public Relations
(847) 945-1300
sfaiwell@fishmanpr.com

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

The Human Bean
Our commitment to developing the best drive-thru espresso led us to franchising. Unlike nearly all other franchises, we do not charge...
Perkins Restaurant & Bakery
In today's market, the opportunity to buy a Perkins® couldn't be better for experienced restaurateurs interested in aligning with a concept that has...
Fitness 1440
One size does not fit all! We work with our owners to design a club that gives them a competitive edge in their marketplace.
Elements Massage
When simplicity is the essence of your business model, clients and owners benefit. Clients want a predictably wonderful experience with every visit....
Blast & Brew
At Blast & Brew, we like to think “big.” That said, we’re vigorously seeking multi-unit investors to open at least three locations...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.