Bojangles’ Ramps Up Growth in West Virginia and Kentucky
This Week’s Grand Opening in West Virginia, Coupled with New Franchise Agreement Part of Aggressive Southeastern Growth Strategy
CHARLOTTE, N.C. - July 06, 2015 - (BUSINESS WIRE) - Bojangles’, Inc. (NASDAQ:BOJA) the popular Southeast restaurant chain known for its uniquely-seasoned and marinated chicken, made-from-scratch buttermilk biscuits, and breakfast served all day, every day, will grow the brand in West Virginia and Kentucky over the next several years.
A new West Virginia Bojangles’ opened Monday, July 6 at 701 Oakdale Road in Princeton. The new franchised Bojangles’ is part of a development agreement that is intended to bring multiple new Bojangles’ restaurants to the state over the next several years.
The company has also signed a new multi-unit development agreement with a separate franchise group that is intended to bring multiple additional restaurants to major markets in West Virginia and Kentucky, starting as early as 2015. Two Bojangles’ restaurants are currently open in the state of Kentucky – one in London and the second in Franklin. A new Bojangles’ is slated to open in August in Corbin.
As of March 29, 2015 the chain has 635 restaurants primarily in the Southeast, with 377 of those franchised. The new restaurants throughout Kentucky and West Virginia are part of Bojangles’ strategic growth plan. The brand intends to open between 50 to 57 new restaurant locations system-wide in 2015.
“Bojangles’ has a fiercely loyal customer following throughout the Southeast, and we are excited to expand our footprint in both West Virginia and Kentucky to bring more of our famous made-from-scratch menu items to new markets and new guests,” said Bojangles’ CEO Clifton Rutledge.
Fans are attracted to Bojangles’ proprietary, made-from-scratch fare, offering a flavor profile unlike anything in the market and breakfast served all day, every day. The menu features southern classics with Bojangles’ one-of-a kind flavors, including fresh, never frozen, hand-breaded bone-in chicken, buttermilk biscuits, sandwiches, flavorful fixin’s and Legendary Iced Tea® steeped the old-fashioned way.
About Bojangles', Inc.
Bojangles', Inc. (NASDAQ:BOJA) serves one-of-a-kind southern classics such as fresh, never frozen, hand-breaded chicken; made-from-scratch buttermilk biscuits; flavorful fixin’s, Legendary Iced Tea® and breakfast served all day, every day. First franchised in 1978, Bojangles' boasts 635 locations as of March 29, 2015, primarily in the Southeast. Bojangles’ has been ranked by the Technomic Top 500 as the fastest growing unit count percentage growth in the chicken category. The company also ranked in the Top Five for food by Zagat among large fast food chains. For more information about the Bojangles’ brand visit www.bojangles.com, and for more information about franchising visit www.bojangles-franchise.com.
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SOURCE Bojangles', Inc.
Fishman Public Relations